Taco Bell is tapping into customers’ nostalgia with its new menu, which includes items that haven’t been available in years.
The fast food giant is bringing back its most coveted menu items from decades past (dating back to the 1960s).
The test menu “looks back and celebrates the most delicious and iconic hits from across the decades,” the company said in a statement.
“With our rich history, we have a suite of coveted products that our fans are passionate about, and we continually explore ways to reintroduce products that provide the convenience and value they seek,” said Taylor Montgomery, Chief Marketing Officer.
‘Now, we’re thrilled to unite two groups of fans: those who fondly remember these menu items and those who have yet to experience the delight of a caramel apple empanada or savor their first bite of a Meximelt with this menu.’
The fast food giant is bringing back coveted menu items from decades past, starting with the 1960s.
The menu is currently available at three Taco Bell locations in Southern California, the company said. sayingbut the aim is to bring the items to the entire country by the end of this year.
The limited menu includes one item from each decade, from the 1960s to the 2000s.
The 1960s item is a Tostada, which was one of the original menu items at Taco Bell when it opened its first location in 1962.
It consists of a crunchy corn tostada, layered with tasty refried beans, spicy red sauce, crisp lettuce and shredded cheese, for $2.19.
To remember the 70s, the company has brought back the Green Burrito.
For $2.49, fans can purchase a burrito filled with flavorful refried beans, crispy onions, shredded cheddar cheese and salsa verde made with green chile, tomatillos, jalapeño peppers and spices.
The Meximelt commemorates the 1980s. It’s made with freshly prepared pico de gallo daily, a blend of three cheeses: mozzarella, cheddar and monterey jack melted with seasoned meat in a tortilla, and costs $2.99.
Also for $2.99, 90s kids can purchase the Beef Gordita Supreme.
It is a flatbread filled with flavorful seasoned meat, low-fat sour cream, crisp lettuce, a three-cheese blend, and topped with diced tomatoes.
Finally, the company returns to the 2000s with the apple and caramel pie.
This is a golden brown pie with a crispy exterior filled with apple chunks and a creamy, savory filling with hints of caramel, and is available for $2.99.
And Taco Bell isn’t the only fast food giant turning back the clock this summer.
McDonald’s is tapping into ’90s nostalgia with its new meal, which it’s dubbed the Happy Meal for adults.
Taco Bell is tapping into customers’ nostalgia with its new menu, which includes items that haven’t been available in years.
The caramel apple empanada commemorates the 2000s, while 90s kids can purchase the supreme beef gordita.
McDonald’s is tapping into ’90s nostalgia with its new meal, which it’s calling the Happy Meal for adults.
Fans of the fast food giant will be able to purchase a new collectible meal that comes complete with one of six collectible cups designed to remind diners of their childhood.
The mugs feature designs from the company’s best collaborations over the years, from Barbie to Hello Kitty, Peanuts, Shrek, Jurassic Park, Beanie Babies and Hot Wheels.
The mugs are designed to highlight iconic collectibles from different eras, such as the Grimace mug in 1976, Pet Lovin’ Barbie in 1999 or Shrek from ‘Shrek the Third’ in 2007.
The promotion “will inspire fans to relive those special moments and create nostalgic joy for a new generation,” McDonald’s said.