Young wannabe restaurant moguls boasted about their glamorous life on Instagram shortly before the collapse of their trendy pizza-sushi fusion restaurant with $ 435,000 in debt.
Kyle Stagoll, who opened the Sash restaurant with partner Dave Nelson, caused widespread indignation and claimed that the downfall of the trendy eatery in the Surry Hills of Sydney was due to Uber Eats and the high wages they had to pay to staff.
Creditors such as PR Queen Roxy Jacenko – who owes $ 11,500 to the pair – struck the two men and told Daily Mail Australia: "It's always someone else's fault, isn't it?"
And it seems years before the couple started pointing to others that they were happy to boast about their success and wealth on social media, with Mr. Nelson showed off a brand new luxury sports car.
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Dave Nelson, whose restaurant Sash went bankrupt with debts of $ 440,000 just three months after opening, had boasted years before about driving a red Ferrari on Instagram
Mr. Nelson (right) and Kyle Stagoll (left) were forced to close their Sash restaurant due to debts totaling nearly $ 440,000. Mr. Stagoll caused outrage at the weekend when he blamed the failure of his company because he had to pay his employees the full wage and the rise of Uber Eats
& # 39; When I was 23, I was driving my old car, at the age of 26 I was driving a Ferrari. Life can change quickly, so don't sit too deeply over & # 39; bottoming & # 39 ;, & # 39; Nelson wrote a photo of himself next to the vehicle from June 2017.
& # 39; Do not think that driving a nice car will make you happy and your company will explode. & # 39;
Two years later and Mr. Nelson says that he & # 39; has lost everything & # 39 ;.
It came after his co-founder and friend told Mr. Stagoll The Sydney Morning Herald on the weekend that employees in the hospitality industry & # 39; drastically & # 39; too many were paid.
& # 39; Most of our competitors who have been successful in recent years have paid staff below the awarded price, it seems to be the only way locations can stay ahead, & # 39; he said.
& # 39; Does this mean that hospo employees are drastically overpaid for the value they produce for a company? Probably. & # 39;
But after both had tackled a huge amount of social media setbacks for his claims, Mr. Nelson said it wasn't just wages and food supplies that led to their demise.
& # 39; There are 101 reasons why I can explain why the restaurant failed, but the real reason why we collapsed was that we signed the lease in 2017 & # 39 ;, he told Daily Mail Australia.
& # 39; We paid the builder, did the finances and the market was hot in 2017, but we were 18 months late and by the time we launched in 2019 we knew our back was against the wall, but we thought with a big launch party that we can make it possible.
& # 39; But we just borrowed too much … and in this market it just wasn't sustainable. & # 39;
& # 39; It's always someone else's fault, not when you don't pay your bills – it's never yours & # 39 ;, said PR Queen Roxy Jacenko (photo), who owes $ 11,500 to Mr. Nelson and Mr. Stagoll.
Despite their claims from wages and Uber Eats influencing their business, social media quickly claimed that their pizza-sushi (photo) fusion menu might have been a factor
One of the unique creations on the menu at Sash was a yellowfin tuna, mozzarella, mango, pickled ginger and strawberry pizza (photo)
However, some creditors who he and Mr. Nelson left out of their pockets said they both seemed to give priority to a lavish lifestyle rather than paying back the money owed.
& # 39; When he went into the administration, I saw him coming, the writing was on the wall long ago & # 39 ;, an account director told Daily Mail Australia.
& # 39; We've only had them since February when they set it up … (but) we constantly had to follow the payment.
& # 39; I remember that with these guys you would hear a lot about big parties and how to make them come true, which is typical of this generation.
& # 39; This generation thinks they can run a business and earn all those big dollars, but it's hard work in the hospitality industry. & # 39;
Mrs. Jacenko & # 39; s public relations group Sweaty Betty PR is one of 33 companies that together owed an amount of $ 435,776.11.
Mr Stagoll's claims in The Sydney Morning Herald about having to pay award wages led to outrage on social media (photo), particularly in the aftermath of the George Calombaris scandal
Some of the creditors were thousands of Mr. Nelson and Mr. Stagoll (photo) claiming that the young restaurateurs were in trouble from the start
Mrs. Jacenko said she was not surprised that the two men wanted to point to the others in the aftermath of their bankruptcy.
& # 39; It's always someone else's fault, not if you don't pay your bills – it's never your own, & # 39; she said.
Mr Stagoll's claims came in the aftermath of controversy around top chef George Calombaris, who was caught underpaying his employees with $ 7.83 million.
While the claims made on social media were not impressed, many quickly claimed that their business choice might be too niche.
& # 39; You spent $ 900,000 on the decor of a restaurant that serves food with & # 39; Hawaiian-Peruvian Japanese influences & pay staff price, and it is the price that caused you to sink? & # 39;
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