& # 39; It & # 39; s devastating & # 39 ;: Lash beautician fears for her business after cruel trolls have posted fake Google reviews
- Elise VonTea said her Sydney business was the target of cruel online trolls
- After four years and nearly 300 five-star reviews, she received two & # 39; fake & # 39; reviews
- VonTea says the reviews are manufactured with one star and are not from her real customers
A hard-working beautician says that fake online reviews written by cruel trolls destroyed her & # 39; because she hopes they will not influence her affairs.
Elise VonTea, owner of Quality Lashes at Newtown in Sydney, said it was a & # 39; knife to the core & # 39; was when she saw a star review.
The unexpected negative comments came after she had received hundreds of five-star reviews for four years.
& # 39; It's devastating. It's huge and can have a big impact as customers often do research on Google by viewing and booking reviews because of our 5-star reviews, & she told the Sydney Morning Herald.
Mrs VonTea suspects that the negative reviews are fake because she has no information about the names of the two customers in her computer system.
Elise VonTea, who owns Quality Lashes at Newtown in Sydney, said it was a & # 39; knife to the core & # 39; was when she saw a star review
One of the comments was from a bridesmaid who had booked her eyelashes, claiming that Mrs. VonTea canceled her appointment with just one hour's notice.
One of the comments was from a bridesmaid who had booked to have her eyelashes made and claimed that Mrs. VonTea had canceled her appointment with a one-hour cancellation period.
& # 39; An hour before my appt I received a txt msg to say that she was not feeling well and could not &, said the reaction.
& # 39; I have sewn myself completely and I did not care less & # 39 ;.
But Mrs. VonTea says this is something she has never done before.
& # 39; I would never do that unless I actually died and I can't remember ever doing that, & # 39; said VonTea.
It is becoming increasingly common for negative online reviews to become the subject of legal battle.
Mrs VonTea suspects that the negative reviews are fake because she has no information about the names of the two customers in her computer system
Mrs. VonTea did not start the lawsuit and instead responded to the two bad reviews and reported them to Google.
But she said reporting on Google is not easy because the mechanisms only allow reports that are scams or offensive.
The successful VonTea company cost more than $ 400,000 last year and has four employees in its books.
She said, however, that the impact of the false assessments is difficult to measure, but she is sure she has lost customers.
& # 39; I know that the way we as business owners respond to ratings is often more important than the negative rating, because the rating may not be deleted and the response can be seen by anyone looking at the ratings, & # 39; she said.
She said that if her customers have negative feedback, she would prefer that they email her privately so that she can grow and learn.
Google has since removed one of the two bad reviews.
Mrs. VonTea said she will not let the comments from online trolls make her forget her hundreds of satisfied customers.
The successful VonTea company cost more than $ 400,000 last year and has four employees in its books
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