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Optimistic: Waitrose boss James Bailey (pictured) said “people are starting to feel a bit more secure about finances”
The head of Waitrose has said consumers are buying more ‘treats’ as pressure on living costs eases.
James Bailey, the firm’s chief executive, said: “People are starting to feel a bit more secure about their finances.”
“Customers are starting to go back to buying higher-end products, buying more brands and more products,” he added. But Bailey said shoppers were “still looking for bargains,” with spending on promotions increasing.
His comments came as supermarket prices fell for the first time in almost three years, down 0.3 percent compared with 12 months earlier.
The decline was driven by non-food products (clothing, furniture and electronics), which fell 1.5 percent year-on-year.
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