Home Money Swatch shares fall to four-year low as watchmaker hit by China slowdown

Swatch shares fall to four-year low as watchmaker hit by China slowdown

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Team Time: Cindy Crawford and her daughter Kaia Gerber (pictured) are Swatch brand ambassadors

Swatch shares fell to their lowest level in four years as weak demand continues to weigh on the watchmaker.

The Swiss group, which owns Omega, Longines and Tissot, posted sales of 3 billion pounds in the first six months of the year, down 14 percent from the previous year.

Profits fell 70 per cent to £178m, down from £591m in the same period in 2023.

Team Time: Cindy Crawford and her daughter Kaia Gerber (pictured) are Swatch brand ambassadors

The world’s largest watchmaker, whose brand ambassadors include supermodel Cindy Crawford and her daughter Kaia Gerber, blamed weak demand from Chinese shoppers for the drop.

The world’s second-largest economy has been hit by a debt crisis in its property sector, which has increased unemployment and reduced consumer confidence.

Swatch said this environment would continue until the end of the year, causing its Zurich-listed shares to fall 10 percent to their lowest level since the pandemic began in March 2020.

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