Home Australia Superstar Sunrise exec ‘sacked’ as Seven aims for $60m cost savings

Superstar Sunrise exec ‘sacked’ as Seven aims for $60m cost savings

by Elijah
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Michael Pell, the superstar Seven executive who took Sunrise to the top of the breakfast TV ratings (pictured in 2022), has been dropped from the network, according to inside sources.

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He was the superstar Seven executive who took Sunrise to the top of the breakfast TV ratings.

And now, according to inside sources, Michael Pell has been sacked from Seven as the network’s management cuts $60m in costs.

Pell, 40, was promoted by the network to a Los Angeles-based ‘talent scout’ position when he left Brekkie Central in 2022 after 11 years.

According to the Australian financial review On Monday, two Seven sources revealed that Pell was sacked “some time ago”.

However, the network’s management has not confirmed the report and Pell’s social media lists his job title at Seven: “Senior Vice President of Entertainment Content, North America.”

Michael Pell, the superstar Seven executive who took Sunrise to the top of the breakfast TV ratings (pictured in 2022), has been dropped from the network, according to inside sources.

Michael Pell, the superstar Seven executive who took Sunrise to the top of the breakfast TV ratings (pictured in 2022), has been dropped from the network, according to inside sources.

WhatsNew2Day Australia has contacted Seven for comment.

The news comes amid reports that the top-rated network has made several senior management positions redundant to make $60 million worth of cuts.

Pell, considered one of Seven’s most valuable assets, left his job as executive producer on Sunrise in April 2022.

He then took a new position at the network in Los Angeles, as a “talent scout” with the goal of finding new formats.

Pell, 40, was promoted by the network to a Los Angeles-based 'talent scout' role after leaving Brekkie Central after 11 years in 2022. Pictured: Sunrise hosts Natalie Barr and Matt 'Shirvo' Shrvington.

Pell, 40, was promoted by the network to a Los Angeles-based 'talent scout' role after leaving Brekkie Central after 11 years in 2022. Pictured: Sunrise hosts Natalie Barr and Matt 'Shirvo' Shrvington.

Pell, 40, was promoted by the network to a Los Angeles-based ‘talent scout’ role after leaving Brekkie Central after 11 years in 2022. Pictured: Sunrise hosts Natalie Barr and Matt ‘Shirvo’ Shrvington.

Pell has overseen an extraordinarily successful period for Sunrise, Australia’s number one breakfast show, since replacing Adam Boland as EP in 2010.

He is credited with helping the show, then hosted by Natalie Barr and David Koch, extend its lead against arch-rival Nine’s Today show.

For his last day at Sunrise, almost exactly two years ago, hosts Natalie Barr and David ‘Kochie’ Koch said goodbye to the much-admired executive with an emotional farewell.

Pell has overseen an extraordinarily successful period for Sunrise, Australia's number one breakfast show, since replacing Adam Boland as executive producer in 2010. Pictured: Pell with former Sunrise hosts Sam Armytage (left) and David 'Kochie' Koch.

Pell has overseen an extraordinarily successful period for Sunrise, Australia's number one breakfast show, since replacing Adam Boland as executive producer in 2010. Pictured: Pell with former Sunrise hosts Sam Armytage (left) and David 'Kochie' Koch.

Pell has overseen an extraordinarily successful period for Sunrise, Australia’s number one breakfast show, since replacing Adam Boland as executive producer in 2010. Pictured: Pell with former Sunrise hosts Sam Armytage (left) and David ‘Kochie’ Koch.

Pell did not appear on screen, despite having done so when he celebrated his 10 years at the helm in November 2020, and Sunrise aired a slideshow instead.

Several behind-the-scenes photos were shown, including snaps of Pell chatting with A-list celebrities and posing with presenters at Brekky Central.

It comes after TV tonight reported that Sean Power was announced as executive producer of Sunrise last November, while Sarah Stinson remains head of Morning Television.

Pell is credited with helping Sunrise extend its lead against arch-rival Nine's Today programme. Seven's management has not confirmed the report and Pell's social media lists his job title at the network: 'Senior Vice President, Entertainment Content, North America.'

Pell is credited with helping Sunrise extend its lead against arch-rival Nine's Today programme. Seven's management has not confirmed the report and Pell's social media lists his job title at the network: 'Senior Vice President, Entertainment Content, North America.'

Pell is credited with helping Sunrise extend its lead against arch-rival Nine’s Today programme. Seven’s management has not confirmed the report and Pell’s social media lists his job title at the network: ‘Senior Vice President, Entertainment Content, North America.’

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