Sainsbury’s joins the fight for the bargains as it now offers digital Nectar customers discounts on their most frequent purchases.
My Nectar Price says it’s giving shoppers up to 30 percent off hand-picked products weekly and could save a typical customer more than £200 a year through the scheme, according to the supermarket giant.
It is hoped that the new discount scheme, which kicks off on Wednesday, can rival Tesco’s popular and revamped Clubcard format, which offers discounts on select products in-store if you have a loyalty card.
However, Nectar customers will need to have a smartphone to use the My Nectar Prices app and check out in-store via Sainsbury’s SmartShop self-scanning service to access the deals.
New discount scheme: My nectar prices give shoppers up to 30% discount on carefully selected products
While this will come in handy for some, it may deter others from accessing the discounts.
To find out which one offers the best savings, This is Money takes a look at the popular supermarket discount schemes to see how they compare.
My nectar prices
Starting this week, Nectar customers will have access to exclusive discounted prices on the Sainsbury’s products they regularly shop for via the Nectar digital app.
Shoppers can view their personalized My Nectar Prices discounts and redeem them in-store by checking out through Sainsbury’s self-scanning service, SmartShop.
Discounts are based on consumer shopping behaviour, meaning existing digital Nectar customers can get up to 30 percent off products tailored to them.
Customers can also use their personal discounts for multiple purchases within the validation period, which ranges from a week to a few months, depending on the offer.
According to Nectar, My Nectar prices can save a weekly Sainsbury’s shopper more than £200 a year if he takes full advantage of the app.
However, if you do not have a smartphone or a nearby store with access to the self-scanning service, you cannot take advantage of the offers at all.
Rob Burgess, editor of the loyalty points site headforpoints.com, said: ‘If the reports are correct and you have to use SmartShop, then I think it makes absolutely no sense.
“SmartShop just isn’t necessary for most shoppers, who already have enough to worry about while shopping without having to mess around with scanning items along the way.
“No supermarket chain, to my knowledge, has managed to make scan as you go a success, either via their phone or with handheld scanners – people don’t seem to want it.”
Sainsbury’s now has eight million customers registered with the Nectar digital app, and CEO Simon Roberts is aiming for 10 million by the end of next year.
Hopefully My Nectar Points will give regular customers discounts on their most purchased items
Tesco Club Card
Tesco revamped its Clubcard model last year when it introduced lower prices for cardholders and it has a catchy ad featuring Snap’s hit song You’ve Got the Power!
Members can earn money on certain discounted items in-store and online with products that change weekly.
Customers can scan their Clubcard in the app or tap their physical card or fob at checkout.
Aside from lower prices in-store, consumers also collect one point for every £1 they spend in-store and online. On fuel, it’s one point for every £2 they spend.
These points are converted into 150 point vouchers giving customers a £1.50 voucher.
The vouchers can be spent in the store, online or on various activities or at various places such as restaurants, cinemas or experience days.
The Clubcard Plus was also introduced by Tesco in 2019.
This costs consumers £7.99 a month, but in return they get a 10 percent discount on their shopping in the store, twice a month, as well as a 10 percent discount on clothing brand, F&F, all the time.
Burgess added: “Tesco Clubcard still remains the big beast, with Clubcard Deals redemption at three times face value remaining hugely popular.
The scheme is past its prime, with cash discounts – rather than bonus points – now preferred by Tesco, but customers seem happy to pick up a few free Pizza Express meals or the like with their points every quarter. ‘
Tesco revamped its Clubcard model last year when it introduced lower prices for cardholders
My Morrisons replaced the Morrisons More program in May this year and is no longer a points-based program.
Instead, it is now an app-based discount scheme that offers customers personalized discounts based on their recently purchased items.
Customers can still scan their old physical More card at checkout, but to participate in the promotions they must use the My Morrisons app on their mobile phone or create an online account.
For those who don’t own a smartphone, Morrisons will send an email with weekly offers where users can then log into their online account and activate the offers they like, loading directly onto their card.
Meanwhile, those who have no internet access at all can still join the loyalty program through coupons at checkout.
The budget chain app gives customers savings with new coupons released every Thursday, plus exclusive discounts and prices.
Each week, customers can download coupons to the app that will give them 15 to 20 percent off a selection of food and beverages in the store.
Customers who spend £200 in-store in one month will also receive a £10 off coupon.
Other features include Lidl’s ‘Spin of Surprises’ where consumers can virtually spin a wheel and potentially win £20 off.
Another benefit is the digital receipts it offers, which show customers how much they’ve spent in-store and allow them to track their purchases.
Lidl Plus is one of the latest discount schemes that offers customers prices and weekly offers
Marks & Spencer Sparks
M&S recently changed the way Sparks works by doing away with the points system after claiming it was too “confusing” for customers.
Now consumers can instead get personalized discounts on items across the store, though it’s not guaranteed how often or how many users will exit.
Every time they scan the card with a store, they also have a chance to win the entire store, but again, it is unknown what the chances are for a customer to receive this.
M&S also donates 1 cent to the Sparks customer’s chosen charity every time they shop at M&S - in-store, online or through the M&S app.
There are 35 charities and causes customers can choose to support. Customers can use the app or scan a physical card.
My Waitrose Cardholders is another discount scheme with no points.
Instead, customers take advantage of a number of discounts, such as Fish Friday, where they get 20 percent off select fish off the counter.
One of the main benefits has been the free tea or coffee for consumers with every visit to a store, but this has been suspended during the pandemic.
Consumers can get a free selected newspaper when they spend a minimum of £10 and exclusive myWaitrose prices.
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