A journalist from rural Australia who quit her job as a radio host to rate luxury supercars on Instagram is now the most successful auto fluencer in the world with an estimated income of $ 2 million per year.
Alex Hirschi left Boonah, Queensland, before the bright lights of Dubai in 2008, where she presented a car radio show for five years before starting a career on social media as ‘Supercar Blondie’.
The 33-year-old, who hails from a small town of just 2,484 people, now lives a completely different life nearly 12,000 miles away in the ‘City of Gold’, where he sees the most expensive cars in the world during the day and enjoys luxury locations by night.
Ms. Hirschi’s followers on Instagram have increased from 60,000 to 6.3 million in the past three years, giving her the power to charge an astonishing $ 45,175 (AUD) per post.
Price comparison site GoCompare has estimated her annual income at $ 2,016,430 (AUD) – more than 28 times the $ 70,000 (AUD) annual salary she would earn as a radio host, according to figures from Payscale Australia.
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Queensland-born Alex Hirschi, 33, who just topped the ‘carfluencer’ list with an estimated profit of $ 2 million a year
Ms. Hirschi (pictured in the Dubai desert on April 5) now has 6.3 million followers on Instagram and needs a whopping $ 45,175 per post
Her Instagram feed is filled with glamorous photos in which she poses alongside some of the most sought after cars on the planet, with Ferraris, Aston Martins and ultra-rare Paganis all appearing regularly.
In a video posted on June 5, Ms. Hirschi tests the last Pagani Huayra L’Ultimo ever made.
In Australia, the Huayra costs an eye-watering $ 5.5 million (AUD), according to whichcar.com.au.
Ms. Hirschi also has a legion of fans on TikTok, where a recent video of her dancing in front of a Bugatti sports car drew 3.4 million views.
Her glamorous lifestyle saw her appear on the iconic Rich Kids of Dubai Instagram account in 2017.
Ms. Hirschi with a McLaren 720 in Dubai on July 2, 2020, a car from $ 499,000 (AUD)
As an adult, Ms. Hirschi was drawn to the larger than life excesses that the United Arab Emirates are famous for.
“I always wanted to visit at least Dubai … it had the world’s greatest everything and clearly had a vision to stand out,” she told Daily Mail Australia in 2017.
And when she moved with her husband in 2008, Ms. Hirschi steadily built up a network of contacts in the automotive industry through her radio job before jumping into the driver’s seat.
Ms. Hirschi with a limited edition personalized Ferrari Enzo on February 28, 2020
The hard-working blonde (pictured at her home in Dubai on June 28, 2020) makes a living by driving a test drive and checking out the world’s most wanted cars
“After building a relationship with Bentley through the show, I was lucky to get a Flying Spur [worth roughly $390,000 AUD] for a weekend, ”she said.
“I felt I was living my dream, so I started working on how to get more cars on a regular basis.”
Ms. Hirschi started uploading luxury vehicle photos to her personal Instagram account and it wasn’t long before a steady stream of auto-avid followers poured in.
She worked on her side hustle after quitting her job every day for 18 months every night and developing unique content that would help her stand out online.
The glamorous blonde (pictured in the driver’s seat of a sports car on June 8) is the envy of many on social media
And after gathering 60,000 followers in 2017, she was confident that her passion could become her main source of income.
“When the following started to grow, I moved from my personal account to make Supercar Blondie and uploaded photos exclusively around cars,” said Ms. Hirschi.
Then it came to a point that I could do this full time. It was a big decision for me to jump from traditional media to social media, but I knew it was the right move. ‘
Ms. Hirschi has always had a passion for supercars and often has ‘pinching’ moments when she realizes how lucky she is to make her dream come true.
“I’m not sure why [the passion for cars]but I think it comes down to two things: getting out of a driving culture and having parents who like to drive, ”she said.
“We were going on 12 hours of road trips in the country, so I spent a lot of time in cars.”
The car enthusiast with their new Rolls Royce Wraith Black Badge, starting from $ 608,000 (AUD), on May 8, 2020
Memorable moments from her enviable career include driving a $ 597,000 (AUD) Ferrari 488 Spider through the Saudi Arabian desert and racing The Stig from Top Gear on a circuit in Abu Dhabi.
“He was here to film one of their episodes. He really never says anything, and you have to put your phones out in case you film him from the side and his identity is revealed, “she said.
But while many people envy social media, Ms. Hirschi says her work involves more than just attending events, taking photos, and going home to relax by a pool.
“Don’t get me wrong, there are people who do that, but they won’t succeed,” she said in 2017.
“To stand out, you have to come up with ideas that have never been done before or, if they do, do better.”
Three years later, she seems to have done exactly that.
Tips from Supercar Blondie to be successful on social media
* Don’t start trying to social media. Just do something you love and document it. The most successful fitness influencers didn’t want to become fitness stars on social media, they were already doing what they loved.
* I just started uploading my experiences of driving different cars to my old personal Instagram account, and the following grew. I then turned it into something more professional.
* Try to do something unique, be consistent and don’t sell yourself to get something for free. It won’t help you or the brand in the long run.
* Respect your followers and believe in your brand.
* Also, don’t buy idle or fake followers to become more popular with brands. Why would you want to spend all this time creating content so that it can be seen by people who don’t exist? It will harm your account in the long run and it will also hurt brands that rely on you and your reach.