Australians are rushing to Kmart to buy a newly launched fashion accessory that costs $12 and looks like an exclusive designer handbag.
The Kmart Heart Crossbody Bag ($12) is nearly identical to luxury brand Alaia’s must-have Le Coeur Leather Shoulder Bag, which sells for up to $1,820.
This fun yet stylish accessory comes in a vibrant strawberry red and classic black, and instantly adds a touch of style to even the most casual outfit.
Sue Kerr of the Instagram account sueshomefinds shared the “iconic” heart-shaped bag that has already “captured hearts” for its chic style at an affordable price.
The coveted fashion purchase is already disappearing from shelves across the country, with many claiming they “can’t find it anywhere.”
Alaia’s high-end version recently became a fashion accessory after being spotted on celebrities like Dua Lipa and Selena Gomez.
And the Kmart Heart Crossbody Bag is already considered the ultimate copycat, offering the same eye-catching style at a fraction of the designer’s price.
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Kmart’s Heart crossbody bag ($12) looks nearly identical to luxury brand Alaia’s must-have Le Coeur leather shoulder bag, which sells for up to $1,820.
The Alaia Le Coeur leather bag is a celebrity-approved accessory that sells for up to $1,820
The bag comes with an adjustable shoulder strap and a zip closure at the top and is currently available to purchase online.
Fans of this fashion accessory love it for its eye-catching and cute look, as well as its affordable Parisian-style glamour.
Cash-strapped Australians have been turning to budget stores like Kmart to keep up with the latest styles and have been delighted with their “refreshed” take on recent fashions.
This new release comes after Kmart surprised fans with a $10 version of a $660 celebrity-approved tank top.
The cotton tank top with anagrams by the Spanish luxury fashion house Loewe became a hit among style-setters, but its price was beyond the reach of many.
Australians have struggled to get their hands on the ‘ultimate’ budget accessory in stores, but it’s now available online at Kmart.
Kmart’s sleeveless embroidered blouse, made from ribbed cotton fabric, bears a striking resemblance to the Loewe design, with some saying it’s “even prettier” than the original.
This stylish wardrobe staple comes in black and white and is perfect for warmer weather.
“I have the white one and I definitely want the black one too,” one said.
“Mine arrived today. I’m so excited to use it!” exclaimed another.