It is definitely back to school time! Gen Z students share room transformation videos & # 39; s on the TikTok app while the hashtag #TransformUrDorm starts.
Teenagers and young adults have uploaded almost identical styles of content to the platform. In some videos, the user throws his room keys on the floor before closing and re-opening the door to show a completely redesigned dormitory.
Other clips show a quick snippet of a simple dormitory before the edit is cut to a different setup, after students have added things like Christmas lights, strings of Instax photos, soft pillows, and posters.
Blue: user LeeahaJackson also transformed her bunk bed into a more inviting lounge sofa with lots of soft cushions
Not only are the videos similar in their editing style, most are also set to the same music.
User @Jarod_Morse showed the drastic difference of the bare room when he moved, versus his now cozy excavations with even a table football table.
Student @ allie_losee99 transformed everything from the front door – now covered with a sun and cheerful slogans – to the previously simple walls, revived because they are chock-full of tapestries and polaroid photos.
Smart user @YooShawtyy contained a handy coffee station plus a mini fridge and a microwave in the twin room that she shared with a friend. Perfectly packed for late nights, without a doubt.
A smart student, @HopeCaviness, used gray furniture paint to transform the boring wooden furniture into something more stylish for her room.
Personality: for her shared room, a user known as LeeahaJackson has added a gallery wall and string lights for a more welcoming feeling, yet
Transformation! Hope Caviness added a few simple details to the bare room on the left, such as beautiful bedding and lights, on the right, which made a big difference
& # 39; We may be a little extra, & # 39; said user @leeahajackson as she shared one before and after of the dorm that she shares, without a shortage of hairy pouffes, cushions and tapestries in the end result.
Another female TikTok member, @g_wizzle, achieved 28,000 likes on her dorm tour because she said everything came from cheap and cheerful stores such as Target.
Students seem to have saved no costs in makeovers, splashing on everything from carpets to new curtains for the coming semester.
Grocery store Kroger is the first company to use the new e-commerce function of TikTok. And the viral hashtag #TransformUrDorm is the first time that a sponsored hashtag is allowed on the popular app.
Ta da! Social media user YooShawty's room looked different from its original state on the left after adding comfortable bedding, duel lamps, lights, and a floral wall piece, on the right
The cat approves: a sophisticated room on the left, a much needed makeover with garlands, a textured carpet and wall posters, on the right
Before: the room of Jarod Morse, pictured left and right, before he became creative
After: A composite desk, left, and a table football table, right, were welcome additions to the male student's dormitory
Kroger used the TikTok campaign to sell products such as muesli bars, laundry baskets and popcorn makers on a special page.
The # TransformUrDorm trend was started by just four social media users, but now has more than 650 million views because it caught on quickly.
However, they are not all Christmas lights and bunk beds; parody videos & # 39; s started circulating under the hashtag – with a male user who even made a dormitory setup for his cat!
Numerous videos show random clips of university students dancing around the campus; apparently like to get some view of TikTok because the #TransformUrDorm trend shows no signs of decline.
Other videos that were under the same hashtag allowed people to pack their things at home before making the first trip to college. They will undoubtedly also upload their transformations in the coming days.
According to GroceryDive.com, Gen Z & # 39; s reaching maturity have more than $ 143 billion in purchasing power, and this time of year is a time when much must be shopped for essentials in college and in the dormitory.
Unlike other generations, young adults from Gen Z would only use e-commerce for only 7.4 percent of their spending.
Now that TikTok has started the shoppable content game, it remains to be seen how that will affect its predominantly young user base.
Prints: the Prom Girl platform used the #TransformUrDorm to show users how to mix and match prints and color tones, such as this orange chair with floral wallpaper and cushions
Inviting: a TikTok user showed how she transformed an ordinary orange door on the left into a more welcoming alternative with a giant yellow sun on the right
Chaos versus organized: user Alex Taylor gave a quick tutorial before, left and after the space, showing how her harmonious storage space, right
YouTubers also go to the platform to share dorm tours and emotional vlogs about making the transition from living at home to being independent for the first time.
Content maker Haley Pham, 18, shared her & # 39; ultimate dorm makeover & # 39; with its 2.5 million subscribers.
The video shows how Haley transforms the room from a chaotic and crowded space into a more organized and harmonious environment with lots of useful storage space.
Before: Haley & # 39; s college room, upstairs, urgently needed organization and remediation
After this: the end product, above, is a much cleaner and more serene environment
Vlogger: Haley Pham, 18, showed her 2.5 million fans on YouTube how she transformed her room into a more livable space above
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