British men are warned to stop putting toothpaste on their penises as part of a bizarre trend to help them stay in bed longer.
The strange suggestion has no effect on sexual performance and can cause burns and blisters on their genitals, experts have warned.
Peppermint oil and other chemicals in toothpaste, including bleaching agents, can extremely irritate sensitive skin.
And the bizarre technique puts women at great risk of infection in their vagina, experts say.
YouTube videos & # 39; s describing how to apply the toothpaste have produced millions of views.
British men are warned to stop putting toothpaste on their penises as part of a bizarre new trend to help them stay in bed longer
A recent YouTube video in which the technology was promoted by a self-proclaimed healthcare tipster has nearly 1.1 million views
A recent video advises men to massage & # 39; toothpaste on the tip of your penis & # 39; to crush & # 39; premature ejaculation and erectile dysfunction & # 39; and last 30 minutes longer.
In recent months, much-discussed messages have also appeared on forums such as Reddit and Steemit.
Consultant-pharmacist James O & # 39; Loan raises the alarm after the flurry of messages on social media.
WHAT CAUSES CAUSE EJACULATION?
Premature ejaculation is the most common ejaculation problem.
It happens when the man ejaculates too quickly during sexual intercourse.
Various psychological and physical factors can cause a man to experience the problem suddenly.
Physical causes include prostate or thyroid problems or the use of recreational drugs.
Psychological causes are depression, stress, relationship problems or fear of sexual performance.
Treatments include couple therapy or medication to delay ejaculation.
Mr O & # 39; Loan, pharmacist at online doctor service Doctor-4-U, said there is no evidence that toothpaste can help sexual problems.
He said: & # 39; I would urge everyone to share this rather disturbing & # 39; toothpaste & # 39; technique.
& # 39; It will not do anything at all to combat premature ejaculation or erectile dysfunction, despite the claims in this video & # 39; s.
& # 39; The peppermint oil and other chemicals in toothpaste, including bleaches, can extremely irritate sensitive skin.
& # 39; By putting it on your genitals, you actually risk a mild burn, as well as blisters and scars. And toothpaste should also not be used as a lubricant. & # 39;
The most popular YouTube video, with 1.1 million views, was uploaded by user Jose Barber, who describes himself as a tip in healthcare.
The images specify that toothpaste must be applied to the tip of the penis before having sex.
The video, uploaded by Jose Barber, claims that toothpaste rubs on the tip of the penis making men last 30 minutes longer
The guide also claims that the toothpaste works by numbing & # 39; the penis & # 39; and & # 39; stimulate the nerves & # 39;
It also describes it as an & # 39; affordable & # 39; alternative to premature ejaculation or medication for erectile dysfunction
It also describes it as an & # 39; affordable & # 39; alternative to premature ejaculation or medication for erectile dysfunction.
It adds: & # 39; You will have a sense of pride. Do you ejaculate too quickly? Follow my simple suggestions for curing premature ejaculation and you will take 30 minutes or more at the end of the week! & # 39;
A similar clip, uploaded by DHC Daily Health Care and viewed 65,000 times, makes similar claims.
WHAT IS IMPOTENCE?
Erectile dysfunction, also known as impotence, is when a man cannot get or maintain an erection.
It is more common among people over 40, but it affects men of all ages.
Failure to stay upright is usually due to fatigue, stress, anxiety or alcohol and is not a cause for concern.
However, it can be a sign of an underlying medical condition such as high blood pressure or cholesterol, side effects of medication or hormonal problems.
Lifestyle factors that can influence the condition are obesity, smoking, too much cycling, too much drinking and stress.
Source: NHS Choices
Mr. O & # 39; Loan said there is hope for those who suffer from premature ejaculation or erectile dysfunction – but it is not toothpaste.
He added: “Most people have heard of the drug sildenafil, often sold as the Viagra brand, which increases blood flow to the penis and helps maintain an erection.
& # 39; But for premature ejaculation, there is also a drug that is not so well known and that helps fight premature ejaculation – called Fortacin.
& # 39; It is an easy-to-use spray that contains the local anesthetics lidocaine and prilocaine and is designed to reduce penis sensitivity.
& # 39; It was only approved for use in Europe in November 2016, but since we started offering it through prescriptions in March 2017, it has proved hugely popular. & # 39;
Urologist Rich Viney said that toothpaste & # 39; absolutely no effect & # 39; on sexual performance and that an observed benefit is a placebo.
He told MailOnline: & # 39; It doesn't make you less sensitive. Toothpaste is naturally abrasive, so it can make sexual intercourse uncomfortable, which can help to last longer.
& # 39; But it can lead to infections in the woman's vagina. You do not want any foreign material in the vagina, it is irritating.
& # 39; Anyone using toothpaste for sex is joking. There are real remedies that work there.
& # 39; Go to your local Boots location – there are lubricants that are safe and tested. & # 39;
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