Star Wars struggles to capture the hearts of the next generation after & # 39; smaller checkout profits, fewer visits to theme parks and less toy sales & # 39 ;.
A report from the last quarter of the Walt Disney Company has shown that the franchise is having a hard time, especially after fewer people have their new attraction & # 39; Star Wars: Galaxy & # 39; s Edge & # 39; s visited in May.
Chief Executive Bob Iger explained the decline among fans who feared that & # 39; large crowds & # 39; their experience would ruin, hotels in the region and the park itself pushed up prices and the attraction opened only one section instead of two.
Disney bought Lucasfilm Ltd for $ 4 billion in 2012 in the hope that a series of spin-offs and sequels would promote the brand – alongside a cast of familiar faces.
A number of attractions were opened at Disney theme parks in Anaheim, California and later in Orlando, Florida.
A replica of spacecraft at Millennium Falcon's disposal and the interactive world around it promised to let visitors walk among characters, buildings and ships from the movies.
A life-sized Millennium Falcon vessel (above) at the Disney theme park in Anaheim, California, where visitors can participate in an interactive game
Despite entering the world of Star Wars (above) with real spaceships, characters and more, the number of theme parks is lower than expected according to a report from the Walt Disney Company
Walt Disney Company hoped that the new films with heroine Rey (left) would continue to promote the success of the Star Wars franchise. This included the opening of a new attraction & # 39; Star Wars: Galaxy & # 39; s Edge & # 39 ;, which CEO Bob Iger (right) believes may be related to Disney and accommodation prizes, as well as fans who fear large crowds
& # 39; It is breathtaking and incredibly emotional to walk into the country for the first time … with the feeling that it is all real & # 39 ;, said Carrie Beck, VP of Lucasfilm Story Group in a trailer for the park.
In addition to the fact that you can make your own light sword for a hefty $ 200, there is a simulated experience to fight with resistance fighters and to fight against first order.
& # 39; It will live, breathe and evolve, & # 39; Beck added, who also stated that the & # 39; will be experienced for decades to come & # 39 ;.
Despite the hype, the visit to the park was not as high as expected, the report revealed.
No exact figure was announced, but the presence seems to be one of the many threats to the franchise.
According to & # 39; Star Wars: The Force Awakens & # 39; Toy sales has stimulated sales in 2015 Bloomberg, and the company had hoped for lasting success.
The film saw beloved characters Chewbacca, Han Solo, Luke Skywalker and Princess Leia, reunited with new heroes Rey and Poe Dameron.
Walt Disney Company tried to reunite old fan favorites, including (L – R) Chewbacca, Princess Leia, C-3PO, Luke Skywalker and Han Solo
Beloved characters, including Luke Skywalker (left), played by Mark Hamill and Princess Leia (right), played by the late Carrie Fisher, joined new heroes Rey and Poe Dameron
Storm Troopers surround the British actor John Boyega (left), Chewbacca (center) and Han Solo (right), portrayed by Harrison Ford, in the relaunch of the film series – & # 39; The Force Awakens & # 39;
It was the fastest film that reached a billion dollars after 12 days, but would later be surpassed by Avengers: Infinity War, according to Box Office Mojo.
Overall, the total worldwide income from the film raised $ 2.06 billion, but the follow-up pieces would struggle to reach those same heights.
But & # 39; Star Wars: The Last Jedi & # 39; earned $ 1.33 billion in 2017, making it profitable but not as successful. And the spin-off & # 39; Solo: A Star Wars Story & # 39; from 2018 earned only $ 392 million, according to the Mojo.
Disney hopes that the upcoming movie & # 39; Star Wars: The Rise of Skywalker & # 39; will be a big hit with the release in December.
Iger believes that & # 39; Star Wars fatigue & # 39; may be responsible for the disappointing checkout figures and is now planning to delay their releases, according to Bloomberg.
Future projects include a live TV series & # 39; The Mandalorian & # 39; later this year.
For comparison: Marvel Entertainment, which was acquired in 2009, was able to roll out films throughout the year, with & # 39; Avengers & # 39; Disney's most successful film to date.
Marvel Entertainment, which produced the Avengers series (left) remained a hit for Disney, meanwhile released the Star Wars follow-ups and spin-offs, including & # 39; Solo: A Star Wars Story & # 39; (right) much less than expected
Crowds gather around the Millennium Falcon (above) at the Disney theme park in Anaheim, California, which was less than expected
Toys for & # 39; The Last Jedi & # 39; also had trouble cutting, with manufacturers Hasbro Inc. claimed they made a mistake, according to Bloomberg.
Their CEO Brian Goldner admitted that they should not have started marketing the toy months prior to the release of the movie in December 2017.
Goldner added that then, during the run-up to Christmas, other toys that were described as a & # 39; series of entertainment initiatives & # 39; came on the market.
Despite worrying signs, Igner believes the attractions of & # 39; Star Wars: Galaxy & # 39; s Edge & # 39; will be a success.
They are currently on display at Disney theme parks in Anaheim, California, and a second in Orlando, Florida, both seeing additional installations – the first will be in January and the last in December.
& # 39; We are building these things for the long term, & # 39; said Igner. & # 39; We are not worried about them. & # 39;
He added: & # 39; We feel great about the product we have made, it just takes some time to work out, in fact for us, how the market responds.
Igner believes fans could have feared that their experience would have been ruined by the expected large numbers of visitors at their opening, Bloomberg reports.
He also suspected that the higher prices in resorts around Anaheim and Disney's own price increase could be responsible for fewer than expected numbers.
Iger added: & # 39; That said, guest satisfaction, interest in the attraction in the country is extremely high, it's the most popular in the park. & # 39;
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