Staples launches pilot program for renting podcast studios for an hourly rate in seven Boston stores, part of a larger strategic shift to compete with coworking companies such as WeWork
- The retailer is continuing its transition to a service and coworking company
- Customers can rent podcast studios at the Staples stores in Boston
- The studio costs $ 60 per hour and professional audio editing is available for an additional fee
Today, Staples has announced a new pilot program that offers professional podcast studios at seven of its store locations in the Boston area.
The rent costs $ 60 for a 60-minute session, including a 10-minute installation by a professional in-store and a 10-minute breakdown to prepare the files for editing and uploading.
The studios are set up for one host and up to three guests, and for an additional fee, customers can pay for professional audio editing through Staples’ partner company, We Edit Podcasts.
With seven Staples locations in the Boston area, customers can rent podcast recording studios for $ 60 per hour
The studios themselves are built by iHeartRadio, using RØDE microphones, a RØDECaster Pro control card and Shure headphones, according to End gadget.
The podcasts themselves are distributed through a separate collaboration with Spreaker.
The podcasting initiative is part of Staples Connect, the retailer’s attempt to compete in coworking and office services.
The company is no longer a simple retailer, but also considers itself a brand for ‘worklife fulfillment’.
According to Shuba Srinivasan, marketing director at the Questrom School of Business at Boston University, the move was motivated by an economy that has driven more and more employees to an independent and contract position.
The initiative is part of the company’s new Staples Connect initiative, which has placed a strong emphasis on professional services, including office rental, private office rental and more
The company, they told the Boston Globe, wants to turn itself into “a place for the millennials and the startup community and entrepreneurs to work, meet and work together, and make it more about services instead of pushing products.”
Staples entered into a partnership with Workbar Inc. in 2016. to convert three of its store locations into office spaces.
The company ended the partnership in 2019, but maintained the coworking concept and currently offers monthly office rentals starting at $ 299, while a private office starts at $ 599.
One Staples store has converted 50 percent of its floor space into coworking and professional service areas
The podcast studio will be available as a free perk for monthly members, as well as free access to meeting rooms and professional service advisors who can answer questions about finance, human resources or legal issues.
At one location, Staples converted 50 percent of the available floor space into coworking and shared office services, which used to take up only 10 percent of the store.
“It is no longer about products,” said Staples, said Michael Motz. “That is something that you can buy anywhere online. It is about how we can offer solutions for you?
DO YOU MAKE PRODUCTIVE FROM WORK?
Employees who work remotely are probably more productive, according to a recent study led by the University of Cardiff.
Those who work from home spend more hours than when they are in the office and are more likely to go further than necessary.
There are more than four million people in Britain who, according to the latest figures, work at least half their time at home.
Those who work from home spend more hours than when they are in the office and are more likely to go further than necessary (stock image)
The researchers investigated the responses of about 15,000 working people in 2001, 2006 and 2012.
Professor Alan Felstead, lead author of the School of Social Sciences at Cardiff University, said: “The evidence suggests that external employees compensate too much to prove to their colleagues that they are not in their pajamas and to prove to their employers that they are a few safe hands willing to go the extra mile in exchange for the discretion an employer gives them to work at home or in a remote location. “