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Many skincare brands have luxurious ingredients in their products that promise to help you achieve a brighter, healthier complexion. Today, the beauty market offers everything from seaweed creams to mushroom serums and everything in between. But when it came time to work on my pesky skin concerns, I found relief in an unexpected skincare ingredient: rice.
I’ve been washing my face every night with The Face Shop’s $10 Rice Water Bright Light Face Cleansing Foam, and it’s made a noticeable difference in the softness, clarity, and overall complexion of my skin.
As the product name suggests, the magic ingredient in this gentle face wash is rice water, which is rich in vitamins and minerals to nourish dry skin. The addition of soapwort (a naturally occurring herb with an unfortunate sounding name) adds anti-inflammatory properties and helps to strengthen and tighten. The foaming cleanser helps remove make-up, greasy oils and impurities while locking in moisture and leaving skin feeling balanced and toned.
The Face Shop is one of the top Korean beauty brands in the world and this product is one of the main reasons why. The company says that in ancient Korean dynasties, “ladies of the royal court” used rice water to keep their skin smoother and more radiant. Meanwhile, I remember my mother dipping cotton balls in rice water when I was young to soothe sunburn, redness, and even mild acne. The brand has even released collaborations with Disney, The Simpsons, Toy Story and other pop culture franchises.
The Face Shop’s Rice Water Cleansing Foam is an easier way to get all the benefits of rice water in an easy-to-use format. The ingredient is an ancient skincare secret in Asia and has been getting a lot of attention lately with celebrities like Kim Kardashian, Cardi B and Ciara touting its potential hair growth benefits. La La Anthony even made it the main ingredient in her own hair care brand Inala.
Don’t take our word for it: the Rice Water Cleanser has a rating of 4.5 stars (out of five) from nearly 15,000 reviewers online. In fact, 75 percent of users give it a full five-star review. The best part: The Face Shop’s Rice Water Cleansing Foam is on sale right now for just $10, making it an easy addition to your skincare routine. View full product details here.
