Spotify is reportedly planning to include lossless audio streaming in a new, more expensive subscription tier codenamed “Supremium”. according to Bloomberg. The lossless streaming feature was first announced in February 2021 as “Spotify HiFi”, but has yet to be released over two years later. Bloomberg reports that the new, more expensive plan could appear later this year, initially in non-U.S. markets.
Spotify HiFi pricing has been a source of much speculation in the years since its announcement, especially after competitors Amazon Music and Apple Music began offering lossless streaming as part of their standard plans at no extra cost. Bloomberg reports that Spotify has delayed the release of HiFi following Amazon and Apple’s announcements.
“We want to do it in a way that also works for us from a cost perspective”
In March, Spotify co-president Gustav Söderström confirmed that The edge that HiFi is still on the way. “We announced it, but then the industry changed for a number of reasons,” Söderström said in an episode of Decoder in March. “We’re going to do it, but we’re going to do it in a way that makes sense to us and to our listeners. The industry was changing and we had to adapt.”
Söderström added that the company was still figuring out the finances of its hi-fi offering. “We want to do it in a way that also works for us from a cost perspective. I’m not allowed to comment on our label deals or what other players in the industry have done for obvious reasons,” he said. Last October, a Spotify survey suggested it was considering charging $19.99 for the feature as part of a “Platinum” subscription. The same study also revealed that the company could include access to audiobooks as part of a future plan.
Meanwhile, a single subscription to Spotify’s current premium tier has cost $9.99 in the US since it originally launched in the country. Bloomberg notes, while competitors Apple and Amazon have raised the prices of their standard tiers to $10.99.
Bloomberg also reports that Spotify is considering bundling access to audiobooks in its current Premium tier in the US from October, and possibly sooner in other markets. Access can be granted to a certain number of hours of audiobooks or a certain number of titles. Spotify already offers audiobooks, but they are currently sold on an individual basis.
Spotify declined to comment Bloomberg to her report, and a spokesperson did not immediately respond The Verges request for comment.