Spotify wants to make the annual Wrapped experience more than once a year


Spotify loves when people share their annual Wrapped music breakdown on social media, so it makes that more of a year-round treat. Company announces a new digital experience today called Only You, which will give users personalized playlists in a shareable form. The in-app experience gives users a variety of playlists and data insights based on their music listening habits, and a new feature called Blend lets two friends automatically merge their music tastes into a playlist.

One of the highlights of the new experience is “Your Dream Dinner Party,” which allows users to choose three artists they would invite to dinner, with Spotify creating a mix for each artist. Another example is ‘Your Artist Pairs’, which highlights unique combinations that show a listener’s musical range, as well as ‘Your Audio Birth Chart’, which lets users identify their ‘Sun Artist’ or the person they’re most fond of. listened to in the past. six months; their ‘Moon Artist’, the artist they listen to and show their emotional side; and their ‘Rising artist’, who they recently found. The Audio Birth Chart and Dream Dinner Party are updated daily, while the other aspects of data visualization of the feature, such as Your Artist Pairs, are based on a limited time frame and are not updated regularly.

Spotify’s Your Dream Dinner Party feature allows people to choose the artists they want to have at a dinner party and receive playlists in return.
Image: Spotify

None of these features are revolutionary, but people seem to love seeing visualized data about their listening habits. During last year’s Wrapped season, when Spotify gives users an annual overview of their listening data, his stock jumped 16 percent and the app rose quickly in the App Store rankings. Obviously, the company is trying to replicate that success and build buzz with another data visualization offering. The idea, of course, is that if you want access to these unique features, you’ll need to sign up and listen on Spotify to do so. Peer pressure works wonders.