Spotify tests the new ‘Stories’ feature that allows influencers to incorporate videos into public playlists
Spotify tests the new ‘Stories’ feature that allows influencers to incorporate videos into selected public playlists
- Selected influencers are testing the stories in the streaming service
- Videos inject playlists with videos that can be clicked through Story-style
- It will be used to help promote Spotify and attract followers
- Spotify is looking for other influential people to help test the stories
Spotify is recruiting influential people to help you select public playlists.
In a new test, Spotfiy is beginning to test a ‘Stories’ feature in which a select number of influential people are interlacing video and music, according to a report TechCrunch.
Specifically, the feature includes playlists with short videos that users can click and view more. Users can access features similar to the story on other platforms such as Instagram or Snapchat.
Spotify will allow influencers to upload public playlists with stories (pictured) that can be clicked similarly to Instagram or Snapchat
YouTube star Summer McKeen (pictured) was seen testing the feature on Spotify and is one of the first to help promote the new tool.
To activate a story, users can touch an animated icon set at the top of the playlist that starts the videos.
Curators can also preview the songs that will be included in the playlist, including video clips that contain small pieces of songs and are accompanied by the album cover.
The media reports that the first influencer to use the feature is a YouTube creator, Summer Mckeen, who has 2.1 million followers on Instagram and produces videos about makeup and fashion.
While the feature is currently just a test, Spotify will probably use Stories to help attract more users to its platform.
By using the cross-promotion power of YouTube stars and other social media personalities, the feature can help solidify your service over competitors and at the same time offer creators more ways to reach their fans.
McKeen was seen promoting the playlist among his followers on other platforms, including millions of people on Instagram.
Users can click on the stories as if they were a story on Instagram. Curators can also highlight certain songs using fragments
TechCrunch reports that Spotify is already looking for other influential people in the sphere of lifestyle and entertainment.
For now, the feature seems to be more a tool for the discovery of music than the guarantees paid according to TechCrunch.
It is not clear when or if Stories will see a wider implementation and currently the function can only be seen on iOS and Android, but not on the desktop.
‘At Spotify, we routinely perform a series of tests in an effort to improve our user experience. Some of those tests end up paving the way for our broader user experience and others only serve as important learning, ” a Spotify spokesperson told TechCrunch.
“We have no more news to share about future plans at this time.”