Spotify launches ‘Only You’ with ‘personalized’ song lists

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Please don’t stop the music! Spotify launches ‘Only You’ feature including personalized experiences and playlists, a biannual review and a blended mix with a friend

  • Only You is a personalized in-app experience with different themed playlists
  • It’s like a year-round version of Wrapped, which is released to users annually in December
  • Only You also includes ‘Blend’ for mobile that allows two friends to blend their music together

Music streaming giant Spotify has launched a new in-app experience called ‘Only You’ in another effort to personalize the user experience.

The feature gives users custom lists of songs, divided into six wacky categories, including an “Audio Birth Chart” and “Your Song Year.”

Only You is like a year-round version of the annual Wrapped feature, which releases in December and reveals to users the songs they’ve played the most over the past year.

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The feature gives users

The feature gives users “custom” song lists, divided into six wacky categories, including an “Audio Birth Chart” (pictured)

Spotify announced Only You—named after Yazoo’s 1982 hit hit—in a blog post on Wednesday. It is available to users on both the free and premium subscription levels.

“While you have to wait a few more months for Wrapped and the songs and podcasts that sounded your 2021, Only You is all about celebrating how you listen,” Spotify said.

“Fans can head to Spotify.com/OnlyYou to enjoy a Wrapped-like sharing experience made just for them.”

One of the song list’s six categories is the “Your Audio Birth Chart” astrological theme, which consists of the top artist listened to in the past six months (“Sun”), an artist listened to who expresses the emotional or vulnerable side of shows a user (“Moon”) and an artist that users have “recently interacted with” (Rising).

Only You gives the streaming service, which has 356 million users, an extra layer of personalization

Only You gives the streaming service, which has 356 million users, an extra layer of personalization

Another category is “Your Dream Dinner Party,” which allows users to choose three guests to attend their hypothetical dinner.

Once the three musical guests are selected, Spotify will create a playlist of music from them and other related artists.

For example, if you select Liam Gallagher as a guest, The Beatles, John Lennon, or Noel Gallagher’s High Flying Birds could be added to the list.

THE SIX ‘ONLY YOU’ CATEGORIES

One of the options on Only You, 'Your Dream Dinner Party', chooses music based on three hypothetical dinner guests

One of the options on Only You, ‘Your Dream Dinner Party’, chooses music based on three hypothetical dinner guests

The Only You in-app experience helps users discover:

1. Your audio birth chart: Brought to life by the artists you listen to. Sun: the top artist you’ve been listening to in the past six months, Moon: an artist you listen to who best shows your emotional or vulnerable side, and Rising: An artist you’ve interacted with recently.

2. Your dream dinner party: The three artists you would invite to the dinner party of your dreams. Once selected, Spotify will create a personalized Spotify mix for each artist to set the mood.

3. Your Artist Pairs: The unique audio links you’ve recently listened to, showing your listening interests. For example, who else would play “Greta Van Fleet” right after “Olivia Rodrigo?”

4. Your song year: How you traveled musically through different time periods.

5. Your time of day: The music and podcast content you listen to early in the morning or late at night.

6. Your genres/subjects: How music and podcast genres differentiate you based on your listening habits.

Also under the Only You umbrella — which Spotify refers to as a “campaign” — is a new personalized feature called Blend, which is currently in beta but available to users worldwide.

According to the company, Blend is a new way for two friends to merge their music tastes into one curated playlist.

“Updated daily, listeners can simply invite a friend to mix with them – as long as they have a Spotify Free or Premium subscription – and Blend will grow with each user over time based on how their listening changes,” he said. it.

Blend is a mobile experience for both iOS and Android. Users can try it out by visiting the Made for Two shelf in the only you hub.

Spotify said there are more than 70 million songs and 2.6 million podcast titles to choose from on its platform, which now has 356 million users.

Spotify offers both free and premium accounts, although users who opt for the free option will have to endure ads and certain account restrictions (including the inability to download music).

At the end of April this year, the service increased the prices of three of its four premium subscription options in the UK.

Premium Student increased from £4.99 per month to £5.99 per month; Premium Duo went from £12.99 per month to £13.99 per month; and Premium Family went from £14.99 per month to £16.99 per month.

The remaining Premium option – Premium Individual – remained at £9.99 per month.

Several frustrated users took to Twitter to discuss the price increase, with one claiming Spotify is “getting too big for its shoes.”

Streaming services like Spotify and Apple Music now account for 80 PERCENT of the US music market

Music streaming services, including Spotify, now account for 80 percent of the US market

Music streaming services, including Spotify, now account for 80 percent of the US market

The music industry in the US has been almost completely taken over by streaming services, which now account for 80 percent of total revenue.

That’s the conclusion of the Recording Industry Association of America, which has released some key insights and statistics from its upcoming year-end report on the state of music.

There are currently 61.1 million paid subscriptions to music streaming services in the US, a staggering increase from just 1.5 million in 2010.

Surprisingly, almost all of that growth has happened in the past four years, with more than 50 million new accounts added between 2015 and 2019.

The streaming industry leader is currently Spotify, which earlier this year announced it had 113 million paying subscribers and 248 million monthly active users worldwide.

That growth in music streaming has come at the expense of both brick-and-mortar retailers and digital download sales, which, according to a story in Variety, saw both sharp declines.

Physical music sales fell from 52 percent of the U.S. market in 2010 to just 9 percent in 2019.

Digital downloads fell from 38 percent to just nine percent over the same period.

More: Music streaming services now account for 80 percent of the US market

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