Spotify launches a special Kids app with composed playlists and playful art

Spotify launches a new app called Spotify Kids, which is designed to offer children a safe place to explore and listen to music – and finally get "Baby Shark" from their parents' playlists.


Launched in Ireland today, the app contains around 6,000 issues, all of which have been compiled by Spotify editors. For & # 39; younger children & # 39; the app is limited to things like Disney soundtracks, songs about dinosaurs and children's stories. If parents set the app for an & # 39; older child & # 39 ;, pop hits from artists like Taylor Swift, Ariana Grande and Bruno Mars are added.

Spotify editors look more than just whether a song contains foul language when determining whether it is suitable for this app. For example, references to weapons and violence can also be disqualifying. Song selections also change by region, with editors creating different playlists based on what's popular in each area.

The app requires a Spotify Premium Family subscription, which costs $ 14.99 per month in the US (or € 14.99 per month in Ireland). This is partly because Spotify Kids does not show advertisements, which is a function that is exclusive to paying listeners. Each child's account counts for one of the six accounts that are permitted under the family plan.

Spotify has also drawn up a separate privacy policy that is said to comply with both GDPR and COPPA, the US online privacy legislation for children. No location data is collected (region restrictions are based on the parent's account) and parents can delete data associated with a child's account at any time. Spotify only stores data with regard to which songs a child plays and is a favorite; it says that data is not sold or shared with third parties.

The app, available on both iOS and Android, looks like a streamlined version of Spotify, reduced to just a single feed filled with colorful playlists. Children are meant to snoop around in recognizable movie characters and various illustrations that Spotify has made (such as a smiling guitar or a bouncing bucket of popcorn) or tap artists who recognize them when they are old enough. Children can search if they want to find something specific, although they cannot browse by artist or album. The app is really only meant to browse through the composed playlists that Spotify has compiled. With a particularly cute touch, kids can choose between one of the 12 cute monster avatars, and the app's color scheme will change based on what they choose.

Spotify characterizes the first launch of this app as a beta version and says it will be rolled out to more markets over time. The company says it has been working on Spotify Kids for more than two years and has been consulted along the way with children's content experts. The app is intended for children between three and 10 years old.


The Kids-app can offer some big winnings for Spotify. First, it makes the family plan more valuable for parents who may already be considering sharing one among themselves. In addition, it is also an early way to bring children into the company's ecosystem. There is currently no way to move accounts between Spotify Kids and Spotify, but once kids are ready to continue from the kids app, there is really only one place to go – especially since they already have a family plan .

Once it is available, the app appears to be a must-download for parents who already subscribe to Spotify. If you plan to have your child poke around in Spotify to listen to Disney soundtracks, Spotify Kids gives them an easier, simpler, and more convenient place to do that. And even if you don't care what they listen to, it will at least save your Spotify recommendations from filling nursery rhymes.