Spotify becomes the last to experiment with a TikTok-like video feed

Spotify is testing a new TikTok-style video feed in its beta iOS app that shows full-screen video clips while songs are playing, TechCrunch reports. The feature was first noticed by Chris Messina, who posted a video of the feed in action. When available, the video feed can be accessed via a new fourth tab in the navigation bar labeled “Discover.” Individual songs can then be liked as you scroll through the feed, and there’s also a three-dot menu icon to display options for each song.

Spotify confirmed the test in a statement provided to TechCrunch, but declined to comment on if and when it could see a wider rollout. “At Spotify, we routinely run a number of tests to improve our user experience,” a spokesperson said. “Some of those tests ultimately pave the way for our broader user experience, and others serve only as important lessons. We have no further news to report at this time.”

The test comes as Netflix has begun testing a similar interface in its iOS app to help users discover new content to watch. The recent ‘Kids Clips’ feature shows content from its kid-friendly shows and follows the launch of a similar ‘Fast Laughs’ feed earlier this year. As TikTok’s engagement hours increase, even non-social media platforms are becoming interested in using the format to help users with their own services.

The Discover feed appears to build on Spotify’s existing Canvas feature, where artists can have videos played on the service alongside their music. The videos shown as part of the Discover feed appear to be the same as the videos used for Canvas, TechCrunch notes.

As an interesting sign of how formats are changing, the discovery of Spotify’s new test comes nearly a year to the day after the service experimented with using a Snapchat-like stories feature alongside several of its playlists. Who knows what will be in fashion around this time next year?