Sony is rolling out its first prototype for electric cars ever at CES
Sony is rolling out its very first CAR: electric prototype is decked in ‘360 degrees’ of sound and sensors and a ‘panoramic’ in-dash entertainment screen
- Sony shocked its keynote crowd at CES on Monday night with the debut of the first ever car of the entertainment tech giant
- Chief executive Kenchiro Yoshida emphasized the ‘adaptability’ and the entertainment capacity of the prototype
- It has ‘360 degree’ audio options and a panoramic dashboard screen
- Vision S reportedly has sensors that cover the entire interior and exterior
- The announcement followed the revealing revelation of the PS5 logo and some vague specifications – but not the long-awaited hardward of the game system
Sony has introduced its first car ever – or at least a prototype strong enough to drive to the center – full of sensors for safety and a panoramic dashboard screen for mobile entertainment.
The so-called Vision S was the highlight of the left-hand field during Monday’s otherwise overwhelming keynote presentation at the Consumer Electronics Show (CES) in Las Vegas.
The announcement followed the unveiling of the PlayStation 5 logo, but not the long-awaited game system hardware, as well as a broadly summarized summary of the company’s sensor, camera, and security products.
Sony hinted that the Vision S prototype was designed as an “EV” or electric vehicle, and emphasized “adaptability” and continuous cloud update capabilities.
In an unexpected and unprecedented movement Sony unveiled the Vision S, an ‘EV’ car decked out with sensors, 360 degrees sound and panoramic screens on CES on Monday (file)
“We are excited about the road ahead,” Kenchiro Yoshida, the CEO of Sony, joked from the CES stage.
Just as the presenters of the technical goliath had done less with the PS5 logo, Yoshida led with the sleek logo of the Vision S.
But then the logo appeared in three dimensions, extending over the entire front of the prototype sedan and splitting the headlights in two.
The silver model has a panoramic sunroof, which looks like ceramic brakes and a luxurious interior.
Of course, as the brainchild of an entertainment technology company, the real stars of the Vision S are the audio and visual capabilities and less conspicuous but equally advanced sensor technology.
Although there was no question of self-driving, Yoshida did have the “oval sensor technology” of the car, which he said he detects objects and movements “inside and out.”
It comes after a long line of sensor-heavy robotic pets and a “cocoon” for car safety that marked Sony’s move to AI-infused motion detection and protective technology – and perhaps paved the way for its new automotive prototype.
Yoshida said that Sony regards cars as the new entertainment space and focuses not only on mobile technology, but on “mobility technology.”
Sony unveiled a number of employees for its prototype, including Continental Automotive and a number of technology and telecom companies
The interior of Vision S is equipped with speakers that are designed and placed to create a ‘360 degree’ audio experience.
The extra-wide dashboard appears to display multiple interactive frames – perhaps including a feed from the outside of the car for safety and entertainment for passenger enjoyment.
Yoshida described the vehicle as EV – presumably an “electric vehicle” – and emphasized “adaptability.”
The collaborating partners of the tech giant were mainly the names of other telecom companies and tech stores such as Nvidia, Qualcomm, Magna, Bosch and Blackberry.
But the ‘adaptability’ of Vision S could indicate a base or chassis with different body styles, such as the sedan prototype or a cross-over SUV, perhaps manufactured by the aforementioned luxury company Continental Automotive.
Tesla has seen great success in the integration of high-tech, sustainability and the most American inventions, the car, but it is a difficult time to enter the car industry, which saw a fall that would be between 1.6 and three between 2018 and 2019 percent was estimated, according to CNBC markets.