Sofia Vergara the Mogul: Her Inclusive Lingerie Brand EBY Gets $6 Million in Funding

Sofia Vergara the mogul: Her inclusive lingerie brand EBY raises $6 million as she says ‘it’s not just for me to make money, it’s to be part of a great cause’

  • Sofia and Renata Black’s Lingerie Brand, EBY, Has Raised $6 Million in Financing
  • The company has received a huge boost from the Series A round investment
  • The company ‘repositions underwear as an empowerment tool’
  • And their bras and panties are unlike anything else on the market
  • The items are made with ‘no-slip-grip’ technology, patented by the brand
  • 10 percent of the profit from the sale of their pieces goes to a non-profit


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Sofia Vergara and Renata Black’s lingerie brand, EBY, has raised $6 million in funding.

The 49-year-old Colombian-American actress and her business partner’s firm, which stands for Empowered by You, have received a huge boost from the Series A round investment.

Launched in 2018, the company is repositioning underwear as an empowerment tool rather than a seduction tool.

Cash is coming her way: Sofia Vergara and Renata Black's lingerie brand, EBY, has raised $6 million in funding.  Seen on August 10

Cash is coming her way: Sofia Vergara and Renata Black’s lingerie brand, EBY, has raised $6 million in funding. Seen on August 10

Mogul in the making: The 49-year-old Colombian-American actress and her business partner's firm, which stands for Empowered by You, has received a huge boost from the series A Round Investment

Mogul in the making: The 49-year-old Colombian-American actress and her business partner's firm, which stands for Empowered by You, has received a huge boost from the series A Round Investment

Mogul in the making: The 49-year-old Colombian-American actress and her business partner’s firm, which stands for Empowered by You, has received a huge boost from the series A Round Investment

And their bras and panties are unlike anything else on the market as they are made with ‘no-slip grip’ technology patented by the brand.

In addition, 10 percent of the profit from the sale of their pieces goes to the Seven Bar Foundation, a non-profit organization that provides loans to women living in poverty to start their own businesses.

Modern Family star Vergara previously said she knew she wanted their range to be size-inclusive and fit each person’s “need” and hopes it “will empower women around the world.”

A look at the brand: 2018-launched company 'repositions underwear as an empowerment tool rather than a seduction tool'

A look at the brand: 2018-launched company 'repositions underwear as an empowerment tool rather than a seduction tool'

A look at the brand: 2018-launched company ‘repositions underwear as an empowerment tool rather than a seduction tool’

Sofia added about their shapewear: “Women want to fit in. There were bigger sizes, there were smaller sizes who couldn’t find the right underwear. So it is important to know what women need.

‘when I found’ [Renata] and the company, it was perfect because it was not just for me to make money, but also to be part of a great cause.”

The Fading Gigolo star added: ‘We are trying to empower women around the world. [The women we’ve helped] they all have a very interesting and heartbreaking story, and it’s great that we were able to give them a helping hand in their time of need.’

She was a model in the 90s: Modern Family star Vergara, previously said she knew she wanted their range to be size-inclusive and meet every person’s “need” and she hopes it “women over will empower the whole world’

Sofia also collaborates with Foster Grant sunglasses and makes denim jeans for Walmart.

CEO Black told WWD: ‘The goal of EBY is that every woman who wears leggings should wear EBY underwear. Hard stop, period.

‘Why? Because I don’t care which product you put next to our product, we are the authority when it comes to seamless because of our technology.

Her hit show: She's working on America's Got Talent with (lr) Heidi Klum, Howie Mandel and Simon Cowell

Her hit show: She's working on America's Got Talent with (lr) Heidi Klum, Howie Mandel and Simon Cowell

Her hit show: She’s working on America’s Got Talent with (lr) Heidi Klum, Howie Mandel and Simon Cowell

“It’s a technology that solves the only problem women have, which is to drive, grab a wedgie, or pick a wedgie where you don’t want to. So it really is a performance-oriented product.’

EBY also prides itself on being custom inclusive.

Black continues: ‘How many brands include size? It is a given [at this point]. There is, of course, representation. That shouldn’t be a novelty.

“But to empower women to make an impact with the single decision they make, that’s great. I can impress with just the underwear I decide to wear. There was definitely a gap in the market because nobody really did.

“People are now looking for more meaning within the brands they support. Most of our demographic wants to have an impact.’

So many offers!  Sofia also has a collaboration with Foster Grant sunglasses

So many offers!  Sofia also has a collaboration with Foster Grant sunglasses

Good Jeans From This Actress: And the Colombian-born beauty also makes denim jeans for Walmart

Good Jeans From This Actress: And the Colombian-born beauty also makes denim jeans for Walmart

So many offers! Sofia also collaborates with Foster Grant sunglasses and makes denim jeans for Walmart

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