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Newlywed Sofia Richie Grainge helps David Yurman unveil the latest twist in his signature Cable jewelry collection.
Fresh off her fairytale wedding in France, the 25-year-old “It” girl showcases the label’s new Sculpted Cable bracelet during a fall campaign shot at the legendary Kellogg Doolittle House in California’s star-studded desert destination of Joshua Tree. ($3,900-$9,700) expands David Yurman’s iconic design with a new bracelet in 18k yellow, rose, and white gold, available with or without hand-set pavé diamonds totaling up to 2.13 carats. Available in either 4.6 or 6.2 millimeter widths, the original helix style has been “reimagined as a subtle relief with a lower profile, each edge meticulously carved and polished to an optimum shine.”
“My favorite way to wear the David Yurman bracelets is honestly just with jeans and a T-shirt,” says Richie Grainge The Hollywood reporter. “They are such statement pieces: for a dressy night out, I would wear Sculpted Cable with a gorgeous dress, some of the simpler sculpted earrings and a dramatic necklace. I feel like there are different ways to play with the collection.
Richie Grainge joins fellow celebrity brand ambassadors, actress Scarlett Johansson, actor Henry Golding, singer-songwriter Shaun Mendes, Lever actor Aldis Hodge, model Taylor Hill, New York Mets shortstop Francisco Lindor, Dodgers player and model James Turlington and Olympic gold medalist sprinter Syndey McLaughlin-Levrone.
“David Yurman embodies everything I try to express with my aesthetic – with how I dress and how I want to feel, which to me is very timeless and elegant,” Richie Grainge added in a statement. “This campaign is about smoothing your own path: having real confidence, taking charge and being the leader of your own pack.”
The Sculpted Cable bracelets join David Yurman’s range of necklaces, earrings and bracelets in the twisted motif. Founded in 1980 by sculptor David Yurman and his painter-ceramist wife, Sybil Yurman, the brand debuted two years later with its Hollywood-loved cable jewelry.
The daughter of Lionel Richie, the social media star and model, has previously walked the catwalk for Chanel, Jeremy Scott and other designers and released fashion collections with sister Nicole Richie’s House of Harlow label, Frankies Bikinis, Rollas, Missguided and more.
See more of her new high-fashion performance with David Yurman and shop the latest Sculpted Cable bracelets here.