Social Blade-shaped YouTube culture and video makers are now working together to save it

For those outside of YouTube, Social Blade is just an analytics site that tracks the growth or loss of the subscriber. But it is not. Social Blade has become a crucial part of being a YouTube video maker, where creators of numbers have to prove why they are important as a community.

Now the time of Social Blade can be used up. The YouTube product team will introduce a change to the platform in August that will hide the number of live subscribers. The change affects third-party sites that use the YouTube API to display their data, including Social Blade. Dozens of YouTube channels dedicated to live streaming subscription fights (such as T-Series versus PewDiePie) will no longer work because they do not have access to the Social Blade data counter. Social Blade was the first site to quantify the popularity of YouTube culture with easy-to-understand data.

That is why the existence of Social Blade means everything to the community. The real-time subscriber counter has become the face of success and sometimes failure. Social Blade & # 39; s counter is just as recognizable as some top developers, and frankly the counter is the most aesthetic. That's why many people tweeted Thursday night to support the site, succeed in getting "#SaveSocialBlade" trending in the United States.

"If this had come into effect a few months earlier, the entire PewDiePie vs T-Series meme would not have been a thing," meme's popular YouTube maker Grandayy has posted a tweet. "#SaveSocialBlade."

Some of the greatest cultural moments on YouTube are based on or have integrated Social Blade. T Series the rapid rise was first noticed by Social Blade; beauty guru Tati Westbrook & # 39; s fight with makeup superstar James Charles was fought with Social Blade statistics. However, it is not just drama. Tonight Show host Jimmy Fallon used a living Social Blade counter to celebrate the death 20 million subscribers with its audience. Watching that move and switching to a million, 5 million or 10 million subscribers is a cultural basis on YouTube – that's because of Social Blade.

To say that the community's response to the Social Blade situation would overwhelm the team too much would be an understatement.

"Since we provide most of our services to the community for free as a community service without even having to log in once, we actually don't even know who uses it," said Social Blade CEO Jason Urgo. The edge via email. "The amount of people, big and small, who have shown their support and even led us to become a trending topic in a few countries last night is just so humble."

Many makers used the #SaveSocialBlade hashtag as a way to indicate how necessary Social Blade has always been. YouTube has slowly added its internal studio tool for YouTubers and is trying to get more people to rely on some of the platform's internal metric tools that are just being introduced. However, killing the skills of a Social Blade is the wrong way to tackle it.

"To see YouTube effectively killing Social Blade is painful to see," comedian and popular YouTuber Jesse Ridgway tweeted. "We have been in contact with SB for many years for live subscriber counts and simplified statistics."

Urgo asked The edge that a YouTube representative has reached the Social Blade team after the hashtag began discussing upcoming API changes. He doesn't know if that will change anything for his website, but he is hopeful. YouTubers are angry and when video makers get angry, YouTube tends to listen to it.