Dove has criticized Oscar-winning film ‘The Whale’ for wearing a ‘fat suit’ on Brendan Fraser demanding that Hollywood find ‘better representation’, but has in turn been accused of trying to ‘push their product’ by jumping on the bandwagon .
The film received backlash from critics in the run-up to the star-studded Academy Awards, many of whom took issue with an actor playing an obese man when they themselves aren’t overweight.
In the latest coup, the soap and hygiene brand took the moral stand in response to a Tweet in which one user said, “our identity is not your disguise.”
Dove joined the ultra-awakened rabble and said: ‘Stop giving awards to fat suits. We want better representation in Hollywood. #ChangeBeauty.’
Dove has criticized Oscar-winning film ‘The Whale’ for wearing a ‘fat suit’ on Brendan Fraser and demanded that Hollywood find ‘better representation’, but has in turn been accused of trying to ‘push their product’ by jumping on the bandwagon. .
‘The Whale’ stars Fraser as the titular character, an extremely obese man whose addiction to eating has strained his relationships with his loved ones and made a normal life functionally impossible for him.
Fraser had to wear a lot of prosthetic makeup and took home the Best Actor Oscar, while the film’s hairstylists and makeup artists also took home a gong.
In the run up to his prestigious honor, Fraser revealed that wearing a 330-pound fat suit while filming made him appreciate just how strong overweight people are “physically and emotionally.”
The film, however, has been a magnet for criticism with director Darren Aronofsky responding just months before victories against critics who called the film lacking in “empathy” due to its “terrifying portrayal” of Fraser.
One Twitter account accused the film of hijacking the identities of the obese people in the fat suit.
KB user Heylen wrote: “How disappointing that The Whale won the Oscar for best hair and makeup.” Fat suits are harmful, they are not your chance to win prizes. Our identity is not your disguise. Choose fat actors to play fat characters. #TheWhale #fatphobia #fatsuit #Oscars.’
The complaint seemed to resonate with the billion-dollar soap brand, though several prominent Twitter users viewed Dove’s complaint as a thinly veiled attempt to win the hearts of consumers and further promote its product.
Complaints about the portrayal in the film seemed to resonate with the billion-dollar soap brand, though several prominent Twitter users viewed Dove’s complaint as a thinly veiled attempt to win the hearts of consumers and further promote its product. .
‘The Whale’ stars Fraser as the titular character, an extremely obese man whose addiction to eating has strained his relationships with his loved ones and made a normal life functionally impossible for him.
Popular YouTube movie critic ‘The Critical Drinker’ said: ‘Maybe because being 600lbs is enormously dangerous and movie studios would rather wear prosthetics and makeup than an actor who might not even survive the movie?’
Popular YouTuber ‘thatstarwarsgirl’ quipped: ‘You’re not in favor of ‘changing beauty’, you’re in favor of selling more soap.’
Another user said: ‘Thank you soap company for supporting the morbidly obese and helping them come to terms with their poor health and celebrate an early death. That is quite a marketing strategy.
‘When my skin dries, I’ll call them. Other than that, I really don’t need to hear from the soap company, especially when it appears to be a poor publicity attempt, at someone else’s expense,” said another.
Meanwhile, Jeremy Boreing of the Daily Wire took the opportunity to advertise his own soap products, ‘Jeremy’s Razors Body Soap’.
Boreing’s product lauds itself as a hygiene alternative that refuses to embrace savvy marketing schemes.
He tweeted: ‘Many people are unaware of our expanding product line at Jeremy’s Razors. Our soap is exceptional. Our shampoo and conditioner are sublime. Bath gel, moisturizing cream, cleanser, beard oil… We are building alternatives.’
DailyMail.com contacted Dove about the tweet.
It’s not the first time Dove has come under fire for its misguided attempts at “wake up advertising.”
In 2017, the company faced an onslaught of criticism after it posted a photo of a black woman removing her brown shirt, revealing a white woman in a lighter shirt underneath.
The brand was accused of racism over the online advertising campaign and later admitted it had “missed the mark” with an image posted on Facebook.
In 2017, Dove faced an onslaught of criticism after it posted a photo of a black woman removing her brown shirt, revealing a white woman in a lighter shirt underneath.
Following the removal of the post, Unilever-owned Dove tweeted: “An image we recently posted on Facebook missed the mark by carefully depicting women of color.” We are deeply sorry for the offense you caused.
In an additional statement, Dove said: “As part of a campaign for Dove body wash, a three-second video was posted on the US Facebook page.”
“This did not represent the diversity of real beauty, which is something Dove is passionate about and central to our beliefs, and should not have happened.
‘We have removed the post and have not posted any other related content. We deeply and sincerely apologize for the offense you have caused.’
