Snoop Dogg says he toned down his marijuana use and reevaluated his lifestyle after becoming a grandfather because he wants to see his grandchildren grow old.
The veteran rapper’s outspoken appreciation for the drug has spilled over into numerous business ventures, including groceries, weed strains and a digital media business dedicated to marijuana-related news.
But Snoop, 51, the first notable celebrity to market his own line of marijuana products, insists his personal use was scrutinized after eldest son Cordé became a father following the birth of son Zion in 2015.
“Being a grandfather has changed me in so many ways,” he told MailOnline. “The main main way is to worry about how I live, how I move, the type of people I am associated with, because I want to see my grandchildren grow old.
“The only way I can do that is by taking precautionary measures in terms of how I move around, who I hang out with, where I hang out, my intake, what I’m taking.
‘Am I doing extracurricular activities or am I just doing what I’m supposed to?’
Everything changed: Snoop Dogg says he moderated his marijuana use and reevaluated his lifestyle after becoming a grandfather because he wants to see his grandchildren grow old
Downsizing: Snoop insists his personal use was scrutinized after eldest son Cordé became a father following the birth of his son Zion in 2015 (L-R: grandson Zion Broadus, son Cordé Broadus, daughter Cori Broadus, Snoop Dogg and wife Shante Broadus)
The father-of-four is the father of Cordé, 28, Cordell, 26, and Cori, 23, from his 25-year marriage to Shante Broadus, and son Julian, 25 from a previous relationship with Laurie Holmond.
But while the arrival of his first grandchild gave him a chance to reflect on his lifestyle, it has done little to edit his rapidly developing portfolio of side projects.
The rapper’s diverse approach to endorsement has led him to team up with Martha Stewart for a variety of cookbooks and a series of cookbook shows, while cartoons, reality shows, custom marijuana strains and the Gangsta Gaming League of esports have enriched their coffers at the same time that they win the affection of him. a wider audience.
Most recently, she surprised British viewers by starring in an ad campaign for food delivery service Just Eats. Her catchy jingle proved so popular that she was even featured on his O2 setlist.
The rapper is now focused on a new collaboration with online crypto casino Roobet and the release of his first offering, Hot Box, Snoop’s take on the brand’s fan-favorite game Crash.
Lead man: Snoop celebrated his new collaboration with online gaming brand Roobet at a launch party in Berlin on Wednesday, where he spoke to MailOnline
Exciting: Snoop’s first offering with Roobet is Hot Box, his version of the brand’s fan-favorite game, Crash
“We had a mutual interest in giving back, helping certain people who couldn’t touch as much money as we could have the opportunity to do so,” he said of his involvement. ‘They are willing to give back to charities and deal with certain things.
‘That appealed to me more than working for an organization to make money for me. I was overwhelmed when they introduced that in the first place.’
He added: ‘I am the missing piece of the puzzle. The things they do with me will be avant-garde. They’ve already been doing a great job without me, so imagine them with me.
They have no one like me. It’s a unique relationship: I don’t have any competitor in my lane.
While Crash urges players to collect before a rocket crashes to earth, Hot Box challenges players to ‘smoke’ Snoop Dogg himself and urges players to collect before they inevitably fail.
“It’s very up close and personal,” he said. ‘It has music, it has my voice there. I will give you a part of me without taking a part of me out of there. But actually being a part of the development of the game, from start to finish.’