Snap, the company behind Snapchat, plans to continue hardware devices with a new pair of augmented reality goggles and a drone, according to a report by The information The Spectacles will reportedly include displays so that the wearer can see the AR effects without having to use their phone – a feature notably missing from all previous Spectacles.
One of the The informationThe sources say the new Spectacles will be aimed at developers and makers, rather than consumers – although at $ 380 you could probably argue that the Spectacles 3 are largely limited to that market as well. However, as the article points out, the developers intend to create lenses and experiences that consumers will use at some point in the future.
If the new Spectacles act as an AR headset, it could be the culmination of what the company has been working towards with the first three versions of the product. Currently, the Spectacles are mainly recording devices, acting as head-mounted cameras, with most of the processing done on the user’s phone. This wasn’t necessarily a recipe for success: The company lost $ 40 million while trapped with unsold stock of the original pair, and the company’s hardware head left shortly after the second-generation goggles came out.
If the reports on the new Spectacles are true, it could indicate that Snap is not shrinking from its hardware dreams – said the company’s CEO that AR hardware will be part of what defines Snap by the end of this decade. If it wants to keep pushing its AR glasses, it looks like it will face competition from the likes of Apple and Facebook– both companies appear to be developing their own face-mounted wearables.
As for the drone, there is very little information about it. There are rumors that Snap is working on a drone for years, and in 2017 it acquired a drone company. The information also reports that Snap has also invested $ 20 million in a Chinese drone company. There is no information on when the drone will ship, but the report’s sources say it was recently prioritized by Snap Lab, a hardware group at Snap.
In other news about AR headsets, The information also reported today that the headset teased by Pokémon Go creator Niantic is actually a reference design created by Qualcomm – the two companies announced that they were already working together in 2019. Niantic also reportedly wants to go the developer-first route.