More than 250 million people use Snapchat’s built-in map to see where their friends are in the world. The map interface was recently upgraded to a main tab in the app, and today Snap is adding a new feature that will highlight popular places it thinks you might want to visit. Snap Map users will also see lists of places, such as bars or restaurants, that they’ve tagged or favorited to check out in previous posts.
The Popular tab in the bottom center of the Snap Map shows recommendations for places to go based on factors such as your current location, activity of friends on the map, and the types of places you’ve saved as favorites. “This new algorithm in our Popular Tab differentiates Snap Map as a highly personalized discovery platform and is an overall unique feature to Snapchat,” a Snap spokesperson said. The edge.
With these additions and other recent updates, such as integrations with restaurant review websites The Infatuation and Ticketmaster, Snapchat is turning its map into a unique way to discover the world around you.
And while it’s not yet a meaningful revenue driver for Snap, advertisers can target ads based on the locations of people who have chosen to share that information — a potentially good way to encourage foot traffic to a local business. Seeing friends on a map alongside information about businesses is also a relatively unique feature that Facebook has been unable to copy. Snap recently reported that it has 293 million daily users, making its user base about 42 percent larger than Twitter’s.