Snap has finally reaped the benefits of building a fully featured Android app. Company announced in today’s earnings report that the user base mainly uses Android rather than iOS. That overall user base also continues to grow. In the first quarter of 2021, Snapchat reached 280 million daily active users, an increase of 22 percent year-on-year.
CEO Evan Spiegel called the moment Android users caught up to iOS users a “critical milestone that reflects the long-term value of the investment we have made to rebuild our Android application,” in his prepared comments today. As a reminder, Snapchat originally launched only on iOS and released its first Android app in 2012. Later, the team spent more than a year rebuilding the app to align it with its iOS counterpart. While the Android app languished, Snapchat bled Android users. It finally released the final version of that app in 2019, making the app more functional and accessible to users around the world.
The company says the growth has also fueled it to invest in content abroad. Spiegel highlighted a Snap Original show the company launched in India in March, as well as its efforts to improve language support and feature localization.
Interestingly, new social apps, like Clubhouse in particular, are initially launching on iOS, sacrificing the potential Android market at home and abroad. If there’s anything to be taken away from Snap’s earnings this quarter, it’s not sleeping on Android users.