Snap adds 13 million active users every day because it is getting serious about global expansion

Snap continues to rebuild and added 13 million daily active users to Snapchat this past quarter. Those added users bring the total number of people using the app every day around the world to 203 million, which is the highest number since Snap was made public. The growth indicates that Snap's investment in product features is bearing fruit for a more global user base and that his happiness in making viral face filters also helps him grow. Snap estimates that between 7 and 9 million users have joined because of the face filters, while the remaining 4 to 6 million users can be attributed to the company's wider product focus.


Last quarter it released an updated, optimized version of its Android app after years of Android users complaining about a delayed experience and poor quality. As the majority of the world's population uses an Android device, the redesigned app is clearly attractive and functional for more people. CEO Evan Spiegel said today in prepared comments that the change encouraged Snapchatters to use the Android app to send 7 percent more snaps compared to the old version. In addition to the app release, however, the company is also taking other steps to ensure that people outside English-speaking countries are welcome on the app.

Spiegel says the company works with global telecommunications companies that serve more than a billion people, so that it can manage data costs. In his prepared comments, he did not discuss how this arrangement works or with which companies it works. But people in developing countries often have more restrictions on the use of data, so it is essential that companies keep data costs low for companies that want to expand abroad. In 2019, the company also launched in eight new languages ​​spoken by more than 750 million people worldwide, including Hindi, Punjabi, Marathi, Gujarati, Vietnamese and Urdu. Since most languages ​​are spoken on the Indian market, it is probably safe to assume that Snap sees India as a place for growth.

Aside from his global efforts, Snap had a bit of viral magic with the launch of a filter that made users look like the opposite sex. It also made them look like babies & # 39; s and celebrities such as Kim Kardashian West shared the filter results on Instagram. People still had to download Snapchat or at least reopen it to try the filter, no matter where they posted the results. Snap says it is "cautiously optimistic" that the growth trend in user engagement will continue in the coming year.

On the product side, this was a quieter quarter for Snap. It made several major product announcements last quarter during its first partner summit in Los Angeles. At the event, Snap said Snapchat stories would come to Tinder and Houseparty, Snap ads appearing in other developers' apps, it builds a video game platform and a schedule of original programs & # 39; s, and it developed new AR filters that make the Eiffel Tower puking rainbows.

Although the team doesn't seem to be focused on smashing products, at least this past quarter less exciting, critical updates can contribute to growth, which seems to be what happens in the case of Snap.

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