Slavisa Jokanovic has moderated expectations at Fulham, insisting that the main goal of his team is to survive in the Premier League.
The Cottagers, who returned to the top flight by beating Aston Villa in the Championship final last season, have spent £ 100 million during the summer and brought 12 players to the club.
However, the Serbian sounded cautious before the opening match of the Premier League against Crystal Palace on Saturday.
Arsenal loanee Calum Chambers was one of the 12 new players signed by the club after the promotion
Fulham spent more than £ 100m, with £ 6m of that ensuring that Joe Bryan arrived from Bristol City
THE SUMMER TRANSFER BUSINESS OF FULHAM
In: Jean Michael Seri, Maxime le Marchand, Fabri, Andre Schurrle, Aleksandar Mitrovic, Alfie Mawson, Calum Chambers, Sergio Rico, Joe Bryan, Luciano Vietto, Timothy Fosu-Mensah and Andre-Frank Zambo Anguissa
Outside: David Button, Ryan Fredericks, George Williams, Stephen Humphrys and Tayo Edun
"We arrived last in the Premier League, our main objective and goal should be to keep us awake," he said.
"We have not started the competition yet and I prefer to walk step by step, we will have more information after the first game, it is better to think in this way and we will see our level at the end of the season.
"Our first goal should be to stay awake." We are starting to form a team to try to be competitive at this level.
"We came third in the Championship, we came here last and it is important and necessary to show ambition and desire to be competitive and spend money to bring players who can help us."
Andre Schurrle also joined on loan, while Aleksandar Mitrovic completed a permanent movement
Jokanovic brought in a dozen players during the summer, five on the day of the deadline, such as Jean Michael Seri, Maxime Le Marchand, Fabri, Andre Schurrle, Aleksandar Mitrovic, Alfie Mawson, Calum Chambers, Sergio Rico, Joe Bryan, Luciano Vietto , Timothy Fosu- Mensah and Andre-Frank Zambo Anguissa joined.
The boss was happy to spend the money in cash and would have gone ahead if he could.
"It's important to have an investment, I always want more, more and more," he said. "For my position, it's normal that you need players, the club needed us to make a big investment and I hope it benefits the club.
"It's normal, we're the last in the Premier League and we have to adapt the team and make investments, we've made a huge investment and I hope this will help us be more competitive in this division."
Fulham also managed to retain the services of the exciting teenage prodigy Ryan Sessegnon
A potential problem of bringing so many players is that Jokanovic must handle them all and keep them happy, not that he is worried about that.
"I'm not Santa Claus, I do not need to make anyone happy," he said.
"I try to make a great competition among the players, this is the most competitive league in the world and they must fight for their position in the training field.
"My job is to choose an initial XI, this is my job".
He has to make decisions on defense since Denis Odoi is suspended, Tim Ream is injured, as is the new signing of Mawson.