Skincare boom adds shine to Boots sales
Brand power: models Emily Miller and Nicole O’Brien at the No7 launch party
Boots’ business has been booming thanks to strong demand for its skincare products.
The pharmaceutical giant said sales in the 12 months to the end of August were 12.5 percent higher than a year earlier.
That included an 11.7 percent increase in the latest quarter as customers returned to its city center department stores, malls and outlets at airports and train stations.
Boots said sales of skincare products rose “almost 25 per cent” in the fourth quarter.
Own-brand items rose by “more than a third,” while its No. 7 brand gained about 20 percent.
It also reported an approximately 20 percent increase in sales of its premium beauty products, highlighting strong demand for products from The Ordinary and Drunk Elephant brands.
Seb James, managing director of Boots UK and Ireland, said: “We have big plans for next year, including our new beauty store in Battersea, further expansion of our beauty category, expansion of our medical service in line and much more”. .’