WhatsNew2Day
Latest News And Breaking Headlines

Sir Richard Branson launches his very first cruise ship, Scarlet Lady, in Dover

Sir Richard Branson today unveiled his first Virgin Voyages cruise ship in Dover.

The luxurious 17-deck ship – Scarlet Lady – is the first of four Virgin Voyages ships to be commissioned every year for the next four years.

Newly released photos reveal some striking features of the ship, including marble-clad bathrooms, spacious suites, large spiral staircases, elegant cocktail bars and an outdoor racetrack.

Scroll down for video

Sir Richard Branson today unveiled his first Virgin Voyages cruise ship in Dover

Sir Richard Branson today unveiled his first Virgin Voyages cruise ship in Dover

Newly released photos show the sleek interior of the ship, whereby this spiral staircase is one of the many striking features

Newly released photos show the sleek interior of the ship, whereby this spiral staircase is one of the many striking features

Newly released photos show the sleek interior of the ship, whereby this spiral staircase is one of the many striking features

Buffets are forbidden on Scarlet Lady. Instead, there are more than 20 eateries to induce appetite, ranging from brunch bars to chic restaurants run by Michelin-starred chefs

Buffets are forbidden on Scarlet Lady. Instead, there are more than 20 eateries to induce appetite, ranging from brunch bars to chic restaurants run by Michelin-starred chefs

Buffets are forbidden on Scarlet Lady. Instead, there are more than 20 eateries to induce appetite, ranging from brunch bars to chic restaurants run by Michelin-starred chefs

The interior of the adult-only ship was conceived by a team of top designers, including Tom Dixon

The interior of the adult-only ship was conceived by a team of top designers, including Tom Dixon

The interior of the adult-only ship was conceived by a team of top designers, including Tom Dixon

The luxurious 17-deck ship, christened Scarlet Lady, is the first of four Virgin Voyages ships that will be commissioned every year for the next four years

The luxurious 17-deck ship, christened Scarlet Lady, is the first of four Virgin Voyages ships that will be commissioned every year for the next four years

The luxurious 17-deck ship, christened Scarlet Lady, is the first of four Virgin Voyages ships that will be commissioned every year for the next four years

The interior of the adult-only ship was conceived by a team of top designers, including Tom Dixon.

The Roman and Williams design studio, known for its work with notable celebrity residences and eye-catching hotels such as The Standard Highline in New York City, also embarked on the cruise project.

In the field of entertainment, Sir Richard and his team pushed the boat out. Travelers are told ‘to grab happy rags, put on your dancing shoes and be prepared to be amazed’.

Options offered include music performances, club nights, comedy shows and drag-artist performances.

Each ship contains 1,330 cabins and 78 Rockstar suites, two of which offer a ‘full rock star treatment’, including in-room guitars and amplifiers.

Interior recordings show how the suites have floor-to-ceiling windows and the bathrooms are finished with marble-clad walls, spacious showers and deep bathtubs.

A view of the outdoor racetrack on the Scarlet Lady, with fantastic sea views

A view of the outdoor racetrack on the Scarlet Lady, with fantastic sea views

A view of the outdoor racetrack on the Scarlet Lady, with fantastic sea views

Each ship contains 1,330 cabins and 78 Rockstar suites, with a chic and modern interior

Each ship contains 1,330 cabins and 78 Rockstar suites, with a chic and modern interior

Each ship contains 1,330 cabins and 78 Rockstar suites, with a chic and modern interior

The cruise industry is growing worldwide with a passenger number that has almost doubled in the last decade from 17.8 million in 2009 to a forecast of 32 million this year

The cruise industry is growing worldwide with a passenger number that has almost doubled in the last decade from 17.8 million in 2009 to a forecast of 32 million this year

The cruise industry is growing worldwide with a passenger number that has almost doubled in the last decade from 17.8 million in 2009 to a forecast of 32 million this year

Two of the Rockstar suites offer the full rock star treatment and come complete with guitars and amplifiers

Two of the Rockstar suites offer the full rock star treatment and come complete with guitars and amplifiers

Two of the Rockstar suites offer the full rock star treatment and come complete with guitars and amplifiers

Virgin Voyages promises to wake up the cruise industry with its new fleet. Depicted is the luxury Mexican restaurant of the ship

Virgin Voyages promises to wake up the cruise industry with its new fleet. Depicted is the luxury Mexican restaurant of the ship

Virgin Voyages promises to wake up the cruise industry with its new fleet. Depicted is the luxury Mexican restaurant of the ship

The bathrooms on board the Scarlet Lady look like a luxury hotel, with marble-clad walls, spacious showers and deep baths

The bathrooms on board the Scarlet Lady look like a luxury hotel, with marble-clad walls, spacious showers and deep baths

The bathrooms on board the Scarlet Lady look like a luxury hotel, with marble-clad walls, spacious showers and deep baths

The on-site restaurant of Virgin Voyages, Razzle Dazzle, offers a vegetarian menu

The on-site restaurant of Virgin Voyages, Razzle Dazzle, offers a vegetarian menu

The on-site restaurant of Virgin Voyages, Razzle Dazzle, offers a vegetarian menu

Sir Richard says after having worked in so many sectors for five decades “that we can offer a journey like no other”

Traditional cruise buffets are prohibited on Scarlet Lady. Instead, there are more than 20 eateries to induce appetite, ranging from brunch bars to chic restaurants run by Michelin-starred chefs.

The Scarlet Lady website states that the ship “will ensure that you will never run out of energy, with some of the best eating experiences on the high seas.”

There is also a great focus on wellness with spas, gyms, yoga, wellness pools and even a mud room on board.

Traditional tourist excursions in local ports will be replaced by visits to exclusive beach clubs and more off-the-beaten-track experiences are offered.

And as you would expect from Virgin, the crew is dressed in unique uniforms.

Speaking at the launch of the Scarlet Lady’s, Sir Richard, founder of Virgin Group, said, “I’ve dreamed of starting my own cruise ship since I was in my twenties, and I’m glad the time has come.

This bar is called Draft Haus, which is located on deck seven

This bar is called Draft Haus, which is located on deck seven

This bar is called Draft Haus, which is located on deck seven

Sir Richard said at the launch of Dover that the Virgin Voyages team “has worked with some of the world’s most sought after designers, artists and architects to create an extraordinary experience.” Above a photo of the ship’s spa

Passengers can bite in the salon of the ship. There is also a grooming area for men, for a 'clean up, trimming or a full wet shave'

Passengers can bite in the salon of the ship. There is also a grooming area for men, for a 'clean up, trimming or a full wet shave'

Passengers can bite in the salon of the ship. There is also a grooming area for men, for a ‘clean up, trimming or a full wet shave’

Large windows let in a lot of natural light into one of the dining areas of the ship

Large windows let in a lot of natural light into one of the dining areas of the ship

Large windows let in a lot of natural light into one of the dining areas of the ship

A range of beauty treatments will be available on board the ship, including manicures, pedicures and massages

A range of beauty treatments will be available on board the ship, including manicures, pedicures and massages

A range of beauty treatments will be available on board the ship, including manicures, pedicures and massages

The ship's sauna has large windows with sea views

The ship's sauna has large windows with sea views

The gym has a boxing ring outside

The gym has a boxing ring outside

The ship’s sauna has huge windows with sea view (left), while the fitness room has a boxing ring outside (right)

“The Scarlet Lady is really special and we have collaborated with some of the world’s most sought after designers, artists and architects to create an extraordinary experience.

“The advantage of our five decades in so many industries is that we can offer a journey like no other.”

Scarlet Lady arrived in the UK after five days of sea trials from the port of Genoa in Italy. It was built on the city’s Fincantieri shipyard.

From Dover she goes to Liverpool for two days before crossing the Atlantic for a star-studded reception in New York and then to Miami. In April she departs from there on her inaugural passenger journey – a journey through the Caribbean.

The routes offered include a five-day sailing trip to Costa Maya in Mexico, Puerto Plata in the Dominican Republic, and a quick escape to Key West and the Bahamas.

The ship will later be accompanied by Valiant Lady, who has seven-night Mediterranean routes from Barcelona, ​​Spain, when she debuts in May 2021.

The routes offered include a five-day sailing trip to Costa Maya in Mexico, Puerto Plata in the Dominican Republic, and a quick escape to Key West and the Bahamas

The routes offered include a five-day sailing trip to Costa Maya in Mexico, Puerto Plata in the Dominican Republic, and a quick escape to Key West and the Bahamas

The routes offered include a five-day sailing trip to Costa Maya in Mexico, Puerto Plata in the Dominican Republic, and a quick escape to Key West and the Bahamas

A peek at the Art Deco-style bar at the Manor, the exclusive nightclub of the Scarlet Lady

A peek at the Art Deco-style bar at the Manor, the exclusive nightclub of the Scarlet Lady

A peek at the Art Deco-style bar at the Manor, the exclusive nightclub of the Scarlet Lady

This is the Wake restaurant on Scarlet Lady. These eateries offer diners a dramatic view of the ship's wake

This is the Wake restaurant on Scarlet Lady. These eateries offer diners a dramatic view of the ship's wake

This is the Wake restaurant on Scarlet Lady. These eateries offer diners a dramatic view of the ship’s wake

On deck five there is a spa with the interior 'inspired by an underwater cave'

On deck five there is a spa with the interior 'inspired by an underwater cave'

On deck five there is a spa with the interior ‘inspired by an underwater cave’

Virgin Voyages says the ship has 'dazzling modern design' and 'will breathe new life into the cruise industry in the same way Virgin Atlantic did for aviation'

Virgin Voyages says the ship has 'dazzling modern design' and 'will breathe new life into the cruise industry in the same way Virgin Atlantic did for aviation'

Virgin Voyages says the ship has ‘dazzling modern design’ and ‘will breathe new life into the cruise industry in the same way Virgin Atlantic did for aviation’

Scarlet Lady arrived in the UK after five days of sea trials from the port of Genoa in Italy. It was built on the city's Fincantieri shipyard

Scarlet Lady arrived in the UK after five days of sea trials from the port of Genoa in Italy. It was built on the city's Fincantieri shipyard

Scarlet Lady arrived in the UK after five days of sea trials from the port of Genoa in Italy. It was built on the city’s Fincantieri shipyard

Virgin Voyages says the ship has ‘dazzling modern design’ and ‘will breathe new life into the cruise industry in the same way Virgin Atlantic did for aviation’.

The new cruise company praises the use of Climeon, a technology that uses the heat from the ship’s engines to generate electricity, thereby reducing the demand for fuel.

Virgin Voyages says it is working on a ‘net zero future’ for the cruise industry.

The cruise industry is growing worldwide with the number of passengers almost doubling in the last decade from 17.8 million in 2009 to a forecast of 32 million this year.

The latest cruise industry report shows that there are 55 cruise companies worldwide with a total of 278 sea-going vessels and another 19 in 2020, including Scarlet Lady.

According to the same report, the cruise industry is worth $ 150 billion (£ 116 billion) worldwide and has 1,177,000 jobs.

.