Singapore is expanding its support for international film and TV projects that showcase the city-state as a travel destination. The Singapore Tourism Board (STB) and Infocomm Media Development Authority (IMDA) on Wednesday unveiled a new $7.5 million ($10 million Singapore dollar) joint fund that will be accessible to international media and entertainment companies producing global content that Putting Singapore in the Spotlight.
International media conglomerates, major streamers and studios that have consistently delivered popular content for the global market will be invited to apply for the fund, the two government agencies said in a joint statement. Project proposals are judged based on their distribution and market reach, content concept and creative merit, opportunities to showcase Singapore’s offerings and experiences, as well as the number of local talents involved in credited roles. Successful projects will receive financial support of up to 30 percent of the qualifying costs associated with Singapore, including production and marketing costs. Applicable projects must be launched before the first quarter of 2027.
“The Singapore On-screen Fund provides greater opportunities for our media companies and homegrown talent to collaborate with their international counterparts to hone their skills and gain valuable experience in projects targeting global audiences,” said Justin Ang, assistant director at IMDA. “This exchange of capabilities through direct involvement in such projects will boost the credentials of our local media industry. We hope that such collaborations will show the world Singapore’s ability to take on large-scale productions on the global stage.”
Chang Chee Pey, assistant director of the STB marketing group, added: “To keep pace with the changing digital landscape and increased demand for authentic and entertaining content, branded entertainment is a key focus of STB’s marketing strategy. The Singapore On-screen Fund allows us to more purposefully tap into the deep storytelling expertise of global media and entertainment players, bringing a fresh perspective to Singapore as the demand for travel restores.”