Here’s some good news for the climate front. The sustainability conversations are becoming pledges to action.
The government is determined to reduce greenhouse gas emissions by 43% by 2030. It is investing $42.6 million.
Every day, Aussies are calling for action. For businesses big and small, there’s a growing imperative to get greener.
It’s because retailers are continuously being told What to do, but not How to do it. And, when advice is given, it’s often overly complicated, labour-intensive and costly.
It’s no wonder that businesses (time-poor and resource-limited) are confused or just plain exhausted even thinking about sustainability. It’s true that being more sustainable can give businesses a competitive edge. 88% want their businesses to make it easier for them to live more sustainably.
Here’s the trick. Paul Kelly, a longtime climate change advocate, says that “small things make big things grow.” It is a long journey to become a sustainable business. Each step counts.
These are quick, easy and cost-effective ways that you can be greener, while leveraging creativity.
Green Energy: Make the switch
Did you know that switching from fossil fuels to greener forms can reduce the carbon footprint by up to 30% for small businesses?
This might sound too easy, but it’s true. You can drastically reduce your emissions by simply calling a Green Energy provider.
You need to search for a provider that offers carbon-neutral electricity products and actively invests on renewable energy. A good way to avoid greenwashing is to check out Greenpeace’s Green Electricity Guide. It gives a ranking of Australian electricity companies based on how they have managed to increase renewable energy, reduce dependence on coal and fossil fuels, minimize environmental harm, and make it more affordable.
Make your lighting more efficient
This one is a good idea in many ways, especially with the rising cost of energy. It can make a huge difference in reducing your carbon footprint by educating employees about lighting efficiency. You can reduce your carbon footprint by simply turning off the lights when you leave the room.
LED lighting is one option. LEDs are able to produce light up 85% more efficiently that traditional light bulbs. Although the bulbs are more costly upfront, they can be quickly paid for as improved energy efficiency can lower energy bills up to 40%. They last up to 25x longer, which means that you can save even more for the environment and your pocketbook. The good news, most LED bulbs can be used with any standard light fixture as long as they don’t have a dimmer switch or are enclosed in an airtight cover. Make sure the socket is the exact same size and that the wattage is within the recommended limits.
Get your customers involved and scrap single-use
Single-use plastics make up 85% of the plastic that enters Australia’s environment every year, including 275 million pieces of disposable food ware.
Where single-use items are still needed, consider switching to eco-friendly, biodegradable Or compostable alternatives – like BioPak or Green Pack. It can be very beneficial to encourage customers to bring their own soft drink or coffee cups. You can make it easier for customers to bring their own reusable coffee or soft drink cups by offering them reusable options such as Huskee, KeepCup and Made by Fressko.
Reusable cups can be a great way of increasing customer loyalty and reducing the overall cost of stocking these products. Keep in mind that single-use plastics are being banned in more Australian states. This could make it more expensive to keep these items. You could offer a small discount to customers, or a bonus snack, if they bring their own coffee or soft drink. Or if a discount doesn’t work financially every time, consider introducing a loyalty card for bringing reusable cups. You’d be surprised at how many people will jump at a free Slurpee.
This brings me to the next point.
If packaging can’t be reused, recycle, recycle, recycle.
You can be the king in kerbside recycling
Did you know that around half of Australian waste is made from recycled materials? still What is the best way to dispose of it? Plastic is the most harmful, followed by paper and glass. The better the waste, the less it ends up in landfill.
Making it easy for customers to participate in the solution, just like reducing single-use, not only will it reduce the environmental impact of your business but also increase customer loyalty. This may seem obvious but commingled recycling can be placed at the entry or exit of your store. It is a simple and effective way to make your business greener. Even recycled materials can be used to make recycling bins!
If you’ve already nailed the basics and are ready to step it up a notch, why not start collecting coffee cups with a dedicated recycling station? You can set up your own sorting station and separate the cup collection from straws. Or you could even collect used batteries. Ecobin These can then be taken to a drop-off location. You can find places close to you via Recycling near you, alternatively, check out organisations like Simply Cups Or DetPak To arrange for your recycling collection.
We all know the saying, Rome wasn’t built in a day. The same applies to sustainability. Becoming a B Corp overnight isn’t something that will just happen. You can improve your business over time by making small changes and changing to better. Greener All of these factors add up to better practices, more sustainable materials, and more engaged suppliers who are conscious about the environment.
You’ll be a big hit with your customers. A majority of Australians want to make better decisions for the planet and want businesses that can help them.
Greener believes sustainability is the future frontier for customer loyalty. Consumers are keen to vote with their wallets and shop at green businesses, and businesses want to become greener and reach more consumers, so we’re bringing people and businesses together to do just that. This is the Green Economy.
We’re shining a light on businesses doing better for the planet. By connecting climate-conscious customers with brands that make an effort to reduce carbon emissions and rewarding customers who make better choices, we are helping end climate change.
That’s good for the planet and good for business.
So if I can leave businesses with just one final tip, it’s that the key to becoming a greener business doesn’t mean you have to overhaul your entire operations or supply chain all at once.
Start small. Start small and move up from there. You don’t need to be a sustainability expert or even employ dedicated sustainability resources to make a big difference to your business and your customers’ loyalty.
The trick is just to start somewhere and share what you’re doing with your customers. After They are demanding this action, and they will be grateful that you are part of the solution. And when you’re ready to accelerate your ambitions, look for organisations like Greener, which can help you differentiate in the eyes of the sustainable shopper. We can solve the greatest problem of our times by coming together and harnessing their buying power.