Aisle after aisle in supermarkets across the country seems to confirm that Bud Light is far from the flavor of the week.
On what is considered by many Americans to be the unofficial start of summer, instead of shelves looking depleted from a Memorial Day weekend of partying and drinking, rows of store shelves were filled with Bud Light and Budweiser in posts shared on social media.
Following the backlash over parent company Anheuser-Busch’s use of transgender influence Dylan Mulvaney to promote Bud Lights, the company saw its reservoir of market value.
The hit was anecdotal and in actual sales, which have fallen 26% since the backlash began in early April.
The controversy has left social media users documenting the real-time corporate carnage and the dramatic effect it is having on their sales.
Bud Light beer is seeing a significant drop in sales across the country as supermarket shelves remain well stocked over Memorial Day weekend
Social media users have shared images of shelves full of Bud Light in supermarkets, highlighting the negative impact on sales
Bud Light’s partnership with trans influencer Dylan Mulvaney has led to declining sales over the past two months
Users across the country have posted supermarket shelves full of Bud Light in their local stores, which appear to have been left completely untouched as once-loyal drinkers turn away from the brand.
Bud Light sales fell for the sixth week in a row as retailers slashed prices – with one store charging $3.49 for a 24-pack and another offering a discount that would see the beer sold for free.
“This could be a promotional summer like we haven’t seen since after Hurricane Katrina in 2005, when there was so much beer stock backed up in commerce that it sparked the price war of all wars. prices,” Beer Business Daily said in a recent report.
Bud Light volumes for the week ending May 13 fell 28.4%, after falling 27.7% the previous week.
During a promotion for the company’s March Madness contest and while celebrating the first anniversary since Mulvaney began identifying as a woman, Bud Light gifted the TikTok star and transgender activist a personalized beer pack with his image printed on it.
Bud Light sales have fallen dramatically since the beer partnership with Dyland Mulvaney and JPMorgan analysts expect it will knock Anheuser-Busch’s profits by 26% this year
Anheuser-Busch has seen its market value plunge by $15.7 billion since the disastrous campaign with Mulvaney
Fridge after fridge seemed to be full despite the massive reduction in beer
Beers owned by Anheuser-Busch remained untouched in this supermarket
In Florida, the blue and red boxes of Bud Light packed the shelves
Budweiser is offering its beer for free with new promotions after Dylan Mulvaney backlash wipes nearly $16 billion from parent company Anheuser-Busch’s market value
A popular promotion sees a pack of 24 being offered for $3.49 – or 14 cents a can
The fridges in this supermarket were stocked with Budweiser and Bud Light products
This aisle demonstrated the problem with a virtually empty beer aisle, all but Bud Light
Half a dozen fridges in this social media post show fully stocked Bud Light fridges
Bud Light beer supplies appeared to have been virtually untouched at the Winn-Dixie branch
Texans seemed to be avoiding Budweiser and Bud Light in droves
But the promotion backfired hugely and instead generated a national beer boycott.
Anheuser-Busch lost nearly $19 billion with shares down 14% and, in some cases, gave away its beer for free.
Experts even warn that there is a risk of shortages of competing beers due to high demand.
Beer Business Daily editor Harry Schuhmacher told Fox News Digital that “the whole industry is in shock.”
In Wisconsin, even $3.99 for a pack and 99 cents for a can wasn’t enough to attract drinkers
It was a sea of blue at two Walmart and Kroger branches posted online
Dozens and dozens of boxes of Bud Light were left on the floor
A similar scene was seen at this supermarket with Bud Light still filling the shelves
A buyer was taking advantage of the reduced prices and took a moment to stock up
Crates of blue beer filled the shelves of this supermarket on Memorial Day Monday
A limited selection of pickle beer (a South Dakota favourite) or Bud Light were the choices here
The company was trying every trick in the book to entice the buyer, including offering a discount
He says the new demand for non-Anheuser-Bush lagers could have a ripple effect on the industry.
He said: “Even Bud’s contestants don’t really dance on the grave because they know it could have happened to them.”
“You can’t just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least two weeks to make.