A $30 knit dress from Kmart Australia is flying off the shelves for its sleek design that looks like an expensive alternative.
Customers are obsessed with Kmart’s V-Neck Long Sleeve Ribbed Maxi Dress for its versatility, comfort, and style.
Joy, better known as @joytanpillay on TikTok, boasted about the affordable purchase in a now-viral moment. video and said it reminds her of Dissh’s Reign dress priced at $159.99.
“Ladies, you need to run to Kmart because they have this beautiful knit dress… I’m so impressed by the quality of this dress,” she said in the clip.
“The material is extremely soft and comfortable, but not see-through and has a very flattering cut.”
Customers are obsessed with Kmart’s V-neck Long Sleeve Ribbed Maxi Dress (pictured)
Many agreed that the budget dress looks similar to Dissh’s Reign dress priced at $159.99 (pictured)
One of the few differences between the two dresses is that the Dissh version features an adjustable waist tie in the back, lettuce hem cuffs, and is heavier.
The Dissh dress is available from size XS to XXL and there are three color options: black, stone and white.
The Kmart dress is also available in three different shades: black, off-white, and grape.
Joy’s video quickly caught the attention of other shoppers and has since been viewed more than 200,000 times.
“OMG, it looks like Dissh’s dress,” one woman agreed.
‘I have this in black and it’s very comfortable too! And surprisingly warm,” added another.
“The quality is nowhere near Dissh, but it’s definitely good for Kmart,” said a third.
‘Crazy that it looks exactly like the dress Witchery made for $150 and something, OMG? “My work also made a limited edition dress like this in a dark fern for $120,” someone else wrote.
Shoppers boasted about the purchase on TikTok and Jane (right) shared three ways to style it.
Another buyer posted a video detailing three ways to style the popular dress.
Jane, known for sharing fashion tips on TikTok, first paired the dress with a denim jacket, white sneakers, sunglasses, and a white clutch for a casual look.
For a more elegant look, she wore a black jacket with a belt over the dress and high-heeled boots.
And for a comfortable weekend outfit she opted for a trench coat, black loafers and a matching bag with a striped cardigan over her shoulders.
“As I’m 24 weeks pregnant, I live in knit dresses, especially this time of year,” she wrote.
‘It’s so versatile we can wear it every day, as workwear and more!’