Buying a barbecue in the summer may defy logic in terms of supply and demand, but July has been labeled the cheapest month to buy the outdoor cooking kit.
Of the 39 household items analyzed by price comparison website Idealo, barbecues have the largest price difference throughout the year.
Shoppers can save up to 62 percent by buying one in July compared to October, it claims – they typically cost £549 in October compared to £339 in July.
The study also found that other items traditionally used in the summer were cheaper in the warmer months than in the fall.
Items traditionally used in the warmer months are cheaper in the summer than in the fall
For example, lawnmowers were found to be the most expensive in February with an average cost of £662, while in August they were £396 – a difference of £266 – equivalent to 40 per cent.
Idealo took the average price lists of several retailers and measured consumer demand for 39 popular products on its site over the past 12 months, from July 1, 2020 to July 1, 2021.
This ranged from refrigerators and ovens to kitchen faucets and smoke detectors.
The data is based on UK online retail prices only, but includes thousands of products.
Aside from barbecues and lawnmowers, outdoor furniture also turned out to have a big price difference between months – if you could get your hands on it this year.
The lowest monthly average was £175 in July, while the highest price was £345, with consumers paying the most in April.
Likewise, electric stoves and glassware had large price differences depending on the month, with changes reaching 47 and 46 percent, respectively.
Electric heaters were found to have the highest price in July and the lowest in February – again, unusual results, as most consumers would think they would buy in the winter months.
Cleaning products also had one of the largest cost differences at 38 percent.
Customers who buy in November pay the most at £24, while customers in June pay just £9 on average.
Meanwhile, glassware was found to be the most expensive in November with the highest average price of £28 and cheapest in September with the lowest average price of £15.
At the other end of the scale, freezers were the item with the lowest price differential throughout the year.
Glassware found to be the most expensive in November with the highest average price of £2
They were found to be cheapest in May with a lowest average price of £296, while they were most expensive in October with a highest price of £313 – a difference of just five percent.
Dishwashers, kettles and washing machines also saw a minimal cost difference of just six percent between the most expensive and lowest average prices.
Microwaves and irons just lagged behind with a monthly price difference of 9 percent each.
One reason customers can find items cheaper in the summer months is due to stores holding a flash sale event, Idealo said.
Alternatively, many stores try to get rid of their remaining inventory in August so they can swap things out for winter products.
Katy Phillips of Idealo said: ‘Our findings are great news if you’re gearing up this month, but it was really interesting to see that October is the most expensive month, as it has the largest online retail price discrepancy of the 39 goods. we studied.
The cynic in me can’t help but notice that retailers are raising prices a month before Black Friday to make the November savings seem even greater.
“Whether it’s delays from a lawyer or a contractor, unfortunately few home buyers have the luxury of choosing when to move in.
‘That is why we hope with our research to help people who can postpone their purchases to a cheaper month and do not have to pay through the nose.’
The highest average price for barbecues was £549, compared to the lowest average price of £210
Tips to save money
1. Keep an eye out for shopping events like Black Friday or Amazon Prime Day as you may find some special one-time deals on certain items.
2. If you’re unsure about the price of a particular product and feel it’s too expensive, waiting until the next month can be crucial for a new sale, clearance sale, or website deal. It’s always worth waiting a while when you’re under financial pressure.
3. Make it a habit to compare the price with every purchase, just selecting another website or store can save you a lot of money.
4. Use a price history tool to find out how much the prices of certain products have changed over the year. This gives shoppers a good indication of when it will be cheapest.
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