Shoppers are racing to get their hands on ‘miracle’ $8 buy that ’causes you to age backwards’

Australian shoppers are obsessed with a new beauty trend, but hundreds claim their grandmothers have been using the popular skincare buy since the 1950s.

Olay’s Sensitive Skin Moisturizing Lotion ($8 now on sale, usually $16) has recently made a resurgence.

British influencer Shannon Mitchell revealed that her 96-year-old grandmother swears by the product and has used it every day for over 70 years, and she still has clear skin.

“Olay is the secret to how well my grandmother has aged,” he said in a video. “It promises to provide all-day moisture and leaves skin feeling soft and nourished.”

You can find the popular product in most Australian pharmacies and supermarkets including Coles, Woolworths, Priceline, Chemist Warehouse and more.

Shannon added, “This is a new staple in my skincare.” “It would be amazing under makeup, it just soaks into my skin and has a very light consistency.”

Australian makeup guru Luisa B. She also ran to the supermarket to get this popular purchase after hearing that it “helps you stay young.”

“As soon as I saw people on TikTok mention that they, their mom, and their grandma don’t age because of this cream, I ran!” she wrote in a video. ‘It’s half price at Coles right now for $8!’

The American skincare brand was first launched in 1952 and its motto is “ageless.”

With the recent trend of Generation Z worrying about how they will look as they age, anti-aging products have been on the rise.

Hundreds of Australian beauty lovers shared their experiences with the brand online.

“I use Olay retinol and I’m turning 32 this year,” said one. “People think I just turned 20.”

‘Listen, don’t fall asleep on this!’ Another advised. ‘My great aunt used Oil of Olay until she was 98 and she looked great!’

One professional wrote: “I have been a beauty therapist for 20 years and many of my clients use Olay – they have beautiful skin.”