One of Australia’s best-loved supermarket treats becomes inflation’s latest victim, with shoppers outraged by massive price hike
- Cole’s mudcake jumped in price by a whopping 33 percent
- Very popular treat has become a very expensive treat
Australia’s rampant inflation has claimed yet another victim, with the cost of the beloved Coles mud rising by a third in just over a year, sparking widespread anger from shoppers.
The highly popular chocolate treat has jumped from $4.80 at the end of 2021 to $6.40 just 16 months later.
A formerly loyal mudcake fan took to chat site Reddit to say the shocking price hike amounted to a “national tragedy” – though Coles blamed “commodity costs.”
And since the sweet treat has become much more expensive than inflation of 7.4 percent in the year to January 2023, many others agreed.
‘Crazy! it seems so recently that these were $4 or even $3.50,” one disgruntled customer wrote.
Australia’s rampant inflation has claimed yet another victim, with the price of the beloved Coles muddercake (pictured) rising by as much as 33 per cent in just over a year, angering shoppers
Another claimed that the mud cakes “have also shrunk a bunch (in size) over the years,” while a third wrote that “they’ll charge an entry fee next time…”
The love of Coles mudcake has built up over decades, often as one of the centerpieces at children’s birthday parties.
Those kids grew up and then bought it for their own childhood parties, making them nostalgic for the authentic taste of their own childhood.
Last week, the supermarket giant slashed prices on more than 370 grocery items to help Australian families struggling to make ends meet.
But the mud cake was not one of the goods whose cost was reduced.
“Due to the rising cost of raw materials and production, there have been some changes to the price of our Coles Mud Biscuits,” a Coles spokesperson said. Yahoo News.
The cost of chips has also skyrocketed in recent months, with a 165g pack of Red Rock Deli chips for $7.60 at Woolworths (stock image)
“We know this is a popular product with our customers and we don’t take these price changes lightly.”
The mud cake is just the latest in a long line of popular treats that now cost a lot more than they used to.
A recent “promotional deal” from Coles offered two 650-gram boxes of Kellogg’s Coco Pops cereal for $17.10, prompting one irate customer to say, “This is a great joke, isn’t it?”
The cost of chips has also skyrocketed in recent months, with a 165g pack of Red Rock Deli chips going for $7.60 at Woolworths.
Ever-increasing prices led one person to adapt a famous World War II statement by a Lutheran minister Martin Niemoller.
A Coles spokesperson blamed the ‘rising cost of raw materials and production’ for the soaring price of Coles mud biscuits
“First they came for the avocados, and I didn’t speak up – because I wasn’t an avocado eater,” the Reddit user wrote.
“Then they came for the iceberg lettuce, and I didn’t speak up — because I wasn’t an iceberg lettuce eater.
‘Then they came for the cereal, and I didn’t speak up – because I didn’t have time for breakfast anyway.
“Then they came for the mud biscuits—and there was no one left to speak for me.”