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Shopper shocked by hidden warning on the back of Woolworths mincemeat

Shopper stunned by hidden warning on back of Woolworths mincemeat: ‘This is a huge inconvenience’

  • A Woolworths customer has questioned a warning on his minced chicken
  • The customer found a ‘not suitable for home freezing’ warning on a recent purchase
  • Woolworths says this warning can only be found on ground beef from one of their suppliers



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A customer has shared the ‘hidden warning’ he found on the back of a pack of Woolworths minced chicken.

Australian Twitter user Phil bought a pack of his own ground beef from the supermarket and was shocked to see a warning on the back urging shoppers not to freeze it.

“Your minced chicken has the warning ‘not suitable for freezing at home’, any idea why that would be?” he wrote in a Tweet to Woolworths.

Australian Twitter user Phil bought a pack of his own ground beef from the supermarket and was shocked to see a warning on the back urging shoppers not to freeze it

Australian Twitter user Phil bought a pack of his own ground beef from the supermarket and was shocked to see a warning on the back urging shoppers not to freeze it

He asked if the ground beef had been previously frozen and compared it to the Coles version, which he says doesn’t have the same warning.

The note came as a shock to many customers who revealed that they had never noticed it before and it froze regularly.

But a Woolworths spokesperson revealed why the company’s minced chicken comes with the warning — adding that not all packs do.

FEMAIL that the recommendation not to ‘freeze at home’ only comes with chicken from one of their suppliers.

“This supplier freezes their chicken meat as part of the production process,” they said.

A man has questioned the reasons behind a 'hidden warning' he found on the back of a pack of Woolworths mincemeat

A man has questioned the reasons behind a 'hidden warning' he found on the back of a pack of Woolworths mincemeat

A man has questioned the reasons behind a ‘hidden warning’ he found on the back of a pack of Woolworths mincemeat

“Our labels have storage instructions to help customers follow proper directions at home to ensure food safety and maintain product quality,” the spokesperson said.

Woolworths customers are encouraged to follow all advice on the packaging of their products.

Many people commented on the situation — claiming the warning was inconvenient because the ground beef is considered a staple — while home cooks keep it in the freezer until needed.

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