Kitchen and bathroom vendors mislead customers by deliberately raising prices in the run-up to sales to make offers appear like a better deal, warns consumer group
- Consumer group Which? accuses stores of fraudulent customers with offers
- In later deals, prices are often reduced again, which means that sales take place throughout the year
- Which? bosses have now passed on their findings to Trading Standards chiefs
Major brands of kitchen and bathroom traders mislead customers with false & # 39; temporary offers & # 39 ;, it was claimed.
Companies use techniques such as & # 39; almost deals & # 39; to make homeowners rush to make a purchase – before further reducing prices in successive deals, or selling effectively all year round.
And even before the sale, a shopkeeper turned out to have doubled the price of his kitchens to make the saving seem larger.
Kitchen and bathroom stores have a series of tricks to mislead customers, according to consumer group Which? [File photo]
The findings of the consumer group Which ?, who checked promotions from March 2018 to March 2019, were passed on to the marketing standards, as brands might violate consumer protection regulations. The researchers discovered that Wren Kitchens, Wickes, Victoria Plum and Bathstore each had at least 361 days in the year & # 39; offers & # 39; carried out.
And it noticed, for example, that the sale of Victoria Plum in January – with a discount of up to 70 percent – did not end on the advertised date, but in combination with a new deal of 20% extra discount on selling prices.
Natalie Hitchins, of which ?, said: & # 39; It is unacceptable for retailers to use potentially misleading tricks to make a sale. & # 39;
The brands all demand that they operate according to the law and advertising regulations.