Meghan Markle has faced significant challenges trying to assemble a professional team for her new lifestyle brand, American Riviera Orchard, due to its exacting standards. According to royal commentator Angela Levin, who she spoke with GB NewsThe Duchess of Sussex is scrambling to fill key positions, including a CEO and a company CEO.
Levin highlighted the difficulties Markle has faced, noting, “She’s had a lot of trouble finding a CEO and a boss for her new business,” adding that Meghan “is finding it a lot harder than she thought.” These comments underscore the complexities and high expectations associated with establishing a brand that aligns with Markle’s vision and public persona.
The royal biographer said: “She is very demanding and they don’t really want that. “They are chefs who have good jobs and they are not people who are learning.” Angela shared that the former working royal is “very upset about what is happening with this American Orchard Rivera, she is not happy with how she has been received.”
Speaking about Meghan’s empty website, Angela said: “Everyone said she’s in a bind. She does not move forward.” “So we’re a little stuck, but she has 150 things in her possession and has applied for a global patent,” the royal expert said. Angela added that Meghan was “finding it a lot harder than she thought.”
The former actress and member of the British royal family made headlines with her return to Instagram, where announced its new brand on Thursday, March 14, 2024. American Riviera Orchard is expected to encapsulate a range of lifestyle products that reflect Markle’s tastes and experiences, particularly drawing on her life in California since stepping away from royal duties.
However, the exact nature of her high demands and how they are impacting the recruiting process have not been detailed, leaving room for speculation about the type of leadership and creative direction Markle is seeking for her brand. His foray into the lifestyle market is not just a business move, but an important part of his ongoing effort to forge a personal and professional identity separate from his actual associations.
The challenges of launching a new brand are compounded by the public and media scrutiny that follows Markle, making her business endeavors particularly high-risk. Staffing difficulties may also reflect broader industry challenges or specific expectations set by Markle that align with her vision of an innovative and impactful brand.
As Meghan Markle continues to shape her post-royal career, the development of American Riviera Orchard will be closely watched by supporters and critics alike. Their success or difficulties in building a capable team will likely influence the brand’s strategic direction and its potential impact in the competitive lifestyle market.