In style: pop star Anitta in a Shein ad
Shein plans to make Turkey a major supplier of its fast-fashion clothing to Europe, a move it hopes will reduce criticism over its use of Chinese labor.
The news comes as the company presses ahead with plans for a £50bn float on the London Stock Exchange, despite growing concerns from Beijing.
Shein has reportedly filed documents with the Financial Conduct Authority that constitute the first step towards its listing.
But The Mail on Sunday revealed last week that Chinese officials are unhappy with the level of criticism Shein has faced since it revealed its plans, and may even pressure the company to list in Hong Kong.
Critics say Shein uses suppliers in China who exploit low-paid garment workers, allowing it to sell its clothes at bargain prices.
The British Fashion Council said the float was a “major concern”.
Singapore-based Shein plans to use more suppliers closer to its main markets.