Serena Williams has returned to quarantine life as she was named as the latest global spokesperson for Stuart Weitzman, a career achievement celebrated with the release of a stunning campaign starring the tennis star who shot the footage before the coronavirus pandemic broke out . of the country.
The 38-year-old tennis pro looks every inch as the fashion star in the black and white photos, showing off her enviable athletic physique in a sleek white bodysuit layered with a chic trench coat.
As she strikes a range of powerful poses, Serena also accentuates her long legs with a myriad of different shoe designs, including a pair of white pointy-toe pumps, a pair of cool platform loafers and glamorous strappy stilettos.
Work it: Tennis pro Serena Williams poses in a standout new campaign for Stuart Weitzman to celebrate being named as the brand’s latest global spoke model
Inspirational: The 38-year-old has been praised by the brand for ‘showing resilience and courage to overcome obstacles throughout her career’
According to WWD, the campaign, which was shot in Palm Beach by photographer Ethan James Green, focuses on “promoting women as pillars of hope and optimism for their communities,” an idea that comes to life in the images Serena standing on various raised platforms.
And while the footage was taken before the COVID-19 pandemic, Serena believes the campaign’s message is all the more poignant given the current global situation.
“More than ever, it’s a time to focus on hope and move forward,” she said in a statement. “I want women of every generation to be inspired to do that step by step.”
The brand added on Instagram: “Inspired by Serena, who has shown resilience and courage to overcome obstacles throughout her career, the campaign reinforces the idea of women standing as pillars of hope and optimism for their communities.”
Serena’s campaign is the final step in Stuart Weitzman’s partnership with the nonprofit Vital Voices Global Partnership, and will spotlight two female leaders who help lift ‘colored women who have risen to help vulnerable communities in the world. middle of the coronavirus’.
The tennis star worked with the shoe designer to choose those strong female role models: Sage Ke’alohilani Quiamno, co-founder of Future for Us, and Ashlee Wisdom, founder of Health in Her Hue.
Powerful Player: According to the brand, Serena’s debut campaign is aimed at ‘promoting women as pillars of hope and optimism for their communities’
Important Message: “More than ever, now is the time to focus on hope and move forward,” Serena said of the campaign’s messaging
Spreading the Wealth: Serena partnered with the brand to choose two strong female leaders who will be profiled as part of the campaign
Both organizations are committed to helping colored women, with Future for Us focusing on empowering women in the workplace, while Health in Her Hue supports black women in finding healthcare providers and services.
Pals: The tennis pro follows in the footsteps of her friend Gigi Hadid, who served as a spokesperson for Stuart Weitzman for two years from 2016 to 2018.
Serena follows in the footsteps of her close friend Gigi Hadid – who served as a spokesperson for Stuart Weitzman for two years from 2016 to 2018.
The two women will join forces this weekend in a very special project, teaming up in the Mario Aces Tournament ‘Stay at Home Slam’ on Sunday, competing against other teams such as Naomi Osaka and Hailey Bieber, Maria Sharapova and Karlie Kloss, and Serena’s sister Venus Williams, who will partner with DeAndre Hopkins.
Both Serena and Gigi have worked hard to practice their skills, with the pregnant model Gigi revealing that she had injured her arm while getting ready for the online tournament.
“I’ve practiced a lot, because if anyone’s more competitive than me, it’s Serena,” she told Jimmy Fallon during a performance on his evening show.
“And I can’t lose our friendship [this], you know what I mean?’ she joked.
But Zayn Malik’s girlfriend may have gone too far with her training.
“We play the controller version, but the first night I played, I practiced swing mode and fully pulled my entire arm. The next day I could not lift my arm. There was nothing I could do. ‘
Training: Serena and Gigi team up for an online charity tennis tournament that will take place this Sunday – and the athlete trains in quarantine at home
Going for gold: the grand slam winner shared a hilarious social media video of herself playing a tennis match against herself at home
Entertaining: Serena posted the sweet sporty clip to her Instagram and TikTok accounts
Serena has had a bit more fun with her training in the meantime.
In late April, the star shared an ingenious TikTok video in which she competed against herself in a hilarious tennis match at home.
The clip features the sports star simulating a rigorous match in her backyard, cutting between different shots of herself in two different outfits.
“Incredible rally and exhibition game,” the Los Angeles native wrote in a caption, noting that she wrote, directed, produced, and played in the simulated game.
Serena – who was the top tennis professional in the world eight times between 2002-2017 between 2002 and 2017 and once held the spot for 186 consecutive weeks – wore two Nike ensembles for the showdown.
One was a white-sleeved skirt she wore with white shoes; the other was a red top with a pink skirt.
Family: Serena is currently quarantined at home with her husband Alexis Ohanian, 37, and their two-year-old daughter Alexis Olympia Ohanian Jr
Adorable: The tennis pro, seen with her daughter, has urged other people to do their bit and ‘stay at home’, emphasizing that ‘it’s all we can do to smooth the corner’
Ultimately, the incarnation of the red-clad star-shaped athlete dominated.
At the end of the clip, both Serenas retreated to lounge chairs, while the victor in red told her alter ego, “You’re tough,” to which white-clad Serena stated, “You’re not that bad yourself. ‘
Serena, who has two-year-old daughter Alexis Olympia Ohanian Jr. shares with husband Alexis Ohanian, 37, locked up at her home last month to quell the spread of the pandemic.
The tennis major opened last month in an Instagram post about the importance of isolating amid the uncertain times of the coronavirus pandemic.
“I stay at home and practice social distances,” she said. “I want to make sure I do my bit in these uncertain times. Your actions matter and #stayhome is one thing we can do to flatten the curve.
She also thanked people who “take care of us out there for your own home.”