Selena Gomez celebrated the launch of her brand Rare Beauty’s soft luminous powder blush in New York on Saturday.
The 31-year-old singer looked stunning while wearing an all-pink ensemble that consisted of a dress with a light floral print and a matching baby pink coat draped over her shoulders.
She wore her brown locks down with a slight side part and volume in the back giving her a ’60s look.
The Wizards of Waverly Place actress paired the look with pink heels and silver jewelry as she posed with her latest product.
Also at the pink-themed party were influencers like Jaeda Marie, Alessya Farrugia and Pearse Renfree.
Selena Gomez celebrated the launch of her brand Rare Beauty’s Soft Pinch Luminous Powder Blush in New York on Saturday.
The 31-year-old singer looked stunning as she rocked an all-pink ensemble that consisted of a dress with a light floral print.
The pop star showed off the latest addition to her beauty brand which included six shades of powerful blush.
Previously, their brand only had a few shades of liquid blush.
At the event, attendees were able to preview the product before it hits shelves and try it out for themselves.
Many wore pink in support of the pop star turned business owner.
Last week, Gomez posted a TikTok showing off her goofy side as she posted herself showing her fans the latest blush additions.
in the videoshowed off one of the powerful blushes as she wrote, “Me when I add a new product to the Rare Beauty collection you all ask for,” over audio of her laughing and saying, “Again.”
She wrote in the caption: ‘Clearly SUPER serious about my new @RareBeauty Soft Pinch Luminous Powder Blush. No, but I’m actually really excited for them to finally try it.’
Each compact blush costs $26 and comes in a range of six shades with 2.8 grams of product.
She wore her brown locks down with a slight side part and volume in the back giving her a ’60s look.
The Wizards of Waverly Place actress paired the look with pink heels and silver jewelry as she posed with her latest product.
Selena spoke to the crowd inside.
She was seen arriving at the event.
Currently sold exclusively in Sephora Retailers.
“This company was about Selena’s perspective on beauty, which was different from everything else, especially at a time when celebrity-founded brands were really being scrutinized and questioned for their authenticity,” said product director Joyce Kim.
‘Knowing Selena as a person, everything she does is from the heart and with good intentions and wanting to portray herself as she really is. And that showed up in the product, too,” she said. Beauty INC.
The brand’s marketing director gushed about the star’s heart and dedication to the makeup she is developing.
‘From a product point of view, liquid blushes are a difficult sell. But seeing her do her makeup and how transformative it was… seeing her face light up, here we are, three years later and it’s our number one franchise and it continues to grow and we’ve become this blush brand on TikTok and all the other platforms. ,’ she said.
Selena founded the brand in 2019 before launching it in North America in 2020. Last year, the company sold about $70 million in the blush category alone, according to Bloomberg.
Last year, they sold 3.1 million units of the fan-loved blush, which she frequently promotes on her social media.
Rare Beauty is also on track to triple last year’s sales. Since the brand’s launch, Gómez has expanded to three dozen countries.
Gomez’s brand seems to be on the rise, while other celebrity makeup brands haven’t stood the test of time.
Selena posed with her fans inside.
Selena posed with her Rare Beauty public relations team and influencers
Also at the pink-themed party were influencers like Jaeda Marie, Alessya Farrugia and Pearse Renfree.
The pop star showed off the latest addition to her beauty brand which included six shades of powerful blush.
Attendees were able to preview the product before it hits shelves and try it out for themselves.
Rare Beauty is praised for having good quality products at moderate prices.
Selena has also been able to take advantage of makeup trends on her social media and help her products go viral.
Justin Bieber’s ex also included a valuable social cause at the root of her brand: the defense of mental health.
Rare pledged to raise $100 million for mental health.
In 2020, Gómez said Forbes who felt that society is often inundated with images that “make people feel less or the need to achieve a perceived perfection, which is absolutely unattainable.”
‘I have been open about my own personal mental health issues and have been affected by feeling inferior. Through my candor, I have heard from many young people over the years who also struggle and this is something very close to my heart.’
The guests were seen enjoying the event.
DJ Kittysayword made sure guests had fun with the right music
The brand continues to expand, launching new products like gel eyeliner.
Rare Beauty is sold exclusively at Sephora, with other popular products including Liquid Touch Brightening Concealer for $22, Lip Soufflé Matte Lip Cream for $20, With Gratitude Lip Balm, Dewy for $16, and Positive Light Liquid Highlighter for $25.
The Disney alum is also co-founder of Wondermind, a startup dedicated to improving mental health, valued at $100 million last year.
Gómez has also formed partnerships with brands such as Puma SE and has executive produced shows on Netflix and HBO Max.