With the AFL and NRL seasons coming to a close, it’s time for fans to reflect on what has been an exciting season of sport for both codes.
Penrith Panthers claimed their fourth consecutive NRL premiership, while the Brisbane Lions demolished the Sydney Swans to undo the pain of their 2023 Grand Final defeat and end their 21-year wait for a premiership.
Over the years, many have widely debated which code is best, with NRL and AFL fans defending either sport.
But there’s no doubt Australian sport has grown astronomically in recent years, with fans from around the world tuning in to watch the AFL and NRL. According to Channel Nine, the NRL Grand Final was watched by 3.42 million viewers, while the AFL showpiece was watched by 4.02 million people.
This has only had a positive impact on both codes and clubs across the country appear to be reaping the rewards, according to the consultancy, Brand Finance A definitive list of the NRL and AFL’s most valuable clubs has now been revealed.
A consultancy has revealed the most valuable clubs in Australia’s NRL and AFL
More and more people are tuning into Australian sports. According to Channel Nine, the NRL Grand Final was watched by 3.42 million people, while the AFL showpiece had 4.02 million viewers.
According to Brand Finance, valuations are calculated by analyzing the strength of a brand and attributing its royalty income and the revenue the brand is likely to achieve in the future.
And the report revealed that Collingwood is Australia’s most valuable sports club.
While the Swans were reported to have the largest fan base in the AFL last year, it appears the Magpies are Australia’s most lucrative club, with a brand valued at approximately $145 million.
But the 2023 premiers stand alone at the top of the tree, beating their closest rivals and the NRL’s most valuable club, the Brisbane Broncos, by $21.
It comes after the Broncos have endured a dismal season, sliding to 12th in the NRL standings, following their mid-season slump that saw them lose seven games in a row.
The 2023 Grand Finalists’ surprise drop in form has also seen them part ways with their former coach and former player, Kevin Walters, replacing him with Michael Maguire.
Last year’s AFL premiers Collingwood have been crowned the most valuable team.
Despite their struggles this season, the Brisbane Broncos are the NRL’s most valuable team and sit second behind Collingwood in the combined standings.
AFL teams dominated the top 10 most valuable teams, with the Brisbane Broncos taking second place (Credit: Brand Finance)
Seven Victorian clubs ranked in the AFL’s top ten most valuable teams, while West Coast were the richest non-Victorian club (Credit: Brand Finance)
This year’s NRL premiership Penrith came second in the NRL standings, while grand finalists Melbourne came seventh (Credit: Brand Finance)
They lead the pack as the NRL’s richest club, with an estimated worth of around $124 million.
Carlton is next in the standings, with the Victorian club just shy of the $115 million Penrith Panthers.
Victorian clubs topped the AFL’s richest club rankings, with seven clubs from the state in the top 10, while the West Coast Eagles were the league’s most valuable non-Victorian team.
The Panthers would write their names in NRL history last weekend when they claimed their fourth consecutive Grand Final victory, but they are surprisingly not the most valuable club in the NRL, despite their huge fan base, which supposedly worth 108 million dollars.
The Richmond Tigers are next in the pecking order, worth $101 million, while the South Sydney Rabbitohs miss out on the top five, worth $73 million.
The agency highlighted the significance of Melbourne Storm’s placement on the list as the NRL’s seventh-richest club at $55 million, despite not being in a traditional NRL market and considerations including their cap violations. wage.
The richest sports team in the world, according to ForbesThey are the Dallas Cowboys, who are valued at around $13 billion, while Manchester United, the Premier League soccer team, is valued at $9.6 billion.
| AFL | NRL |
|---|---|
| 1. Collingwood: $145 million | 1. Brisbane Broncos: $124 million |
| 2. Carlton: $115 million | 2. Penrith Panthers: $108 million |
| 3. Richmond: $101 million | 3. South Sydney Rabbitohs: $73 million |
| 4. Geelong: $88 million | 4. North Queensland Cowboys: $72 million |
| 5. Essendon: $85 million | 5. Parramatta Eels: $71 million |
| 6.Melbourne: 75 million dollars | 6. Sydney Roosters: $68 million |
| 7. Hawthorn: 73 million dollars | 7. Melbourne Storm: $55 million |
| 8. West Coast: $68 million | 8. Bulldogs: $51 million |
| 9. Port Adelaide: $67 million | 9. Dolphins: 49 million dollars |
| 10. Sydney: $66 million | 10. Newcastle Knights $43 million |
Brand Finance director Mark Crowe said: “This assessment of Australia’s biggest sporting clubs shows that, despite being almost exclusively domestic competitions, Australian brands are as strong as some of the brands playing in the leagues. largest and richest European and American football clubs in the world.
“Australian clubs have incredibly valuable assets in the form of brands – value that can be measured and built for the benefit of the AFL and NRL.”
