& # 39; We need your help! & # 39; School asks parents of wealthy children not to let them wear 350 Moncler beanies because students lose them and can not concentrate on their studies.
- Great Neck North Middle School is located in the rich suburb of Great Neck, New York
- School administrators say students have lost their $ 350 designer hats from Moncler
- They said that students are desperate to lose the beanies and have difficulty concentrating on their studies
- So the administrators ask parents not to let their children wear the beanies to school
- Moncler has seen a wave in popularity after Drake wore a puffer jacket with Moncler's logo in the video for his hit single Hotline Bling
Ariel Zilber for Dailymail.com
A high school in a prosperous part of Long Island asks parents not to send their students to class with $ 350 designer beanies.
Managers at Great Neck North Middle School on Long Island North Shore say students have lost their winter headgear from the popular Moncler brand.
The Italian clothing maker has seen the popularity of his products increase, especially after the rapper Drake wore a puffer jacket in the video clip with the Moncler logo for his hit single Hotline Bling.
The brand has become so popular that students who lose their $ 350 Moncler beanie can not concentrate in class because they are so desperate, according to the New York Post.
"We understand that fashion is very important to our high school students", wrote administrators last week in a letter to their parents.
& # 39; However, we have had many students who have worn their Moncler Winter Pom Pom hat at school and have lost or lost them. & # 39;
& # 39; We need your help! Please try to get your high schooler to lead from wearing these hats to school.
Managers of Great Neck North Middle School on North Shore of Long Island say students have lost their winter headgear from the popular Moncler brand
The brand has become so popular that students who lose their $ 350 Moncler beanie can not concentrate in class because they are so desperate
It has taken a great deal of our time to find these missing hats, and it has also disturbed students' focus and time. & # 39;
Despite the pleas of school administrators, it does not appear that parents want to enforce a Monclerless dress code.
One parent said that the letter & # 39; silly & # 39; was, according to the Post.
I think there are other things that should attract the attention of the parents, & # 39; told Elissa Siony, whose daughter is registered in the eighth grade, against the Post.
& # 39; If they lose it and panic, they become scared. I do not know why they should send an e-mail about it. & # 39;
Another parent said that it is a problem with the big neck & # 39; went.
Great Neck is one of the most prosperous neighborhoods in the country. The average family income in Great Neck is $ 170,422, according to Point 2 Homes.
& # 39; It's ridiculous, & # 39; said the parent about the school's request.
& # 39; If my children had [the hats]I would let them carry them.
& # 39; It's their privilege. & # 39;
Ying Xiong, a parent of Chinese descent, agrees with the school administrators.
She said that the obsession of children with brand names is a negative by-product of American consumerism and materialism.
The Italian clothing manufacturer has seen the popularity of its products increase, especially after the rapper Drake wore a puffer coat with the Moncler logo in the video clip for his hit single Hotline Bling
& # 39; They do not have those expensive hats, & # 39; said Ying.
& # 39; It is part of the American culture that children find that they need such expensive things.
& # 39; My children, they should only get those hats. & # 39;
Another parent who agrees with the letter said: "I think it is at this age that the children are so influenced that it is important to limit status symbols.
I found it sad that instead of teaching children something important, they are looking for winter accessories. & # 39;
Apart from Drake, other celebrities spotted and wearing Moncler products include Gerard Butler, Daniel Craig, Justin Timberlake, Jay Z, Gisele Bundchen and Gwyneth Paltrow.