Say every month sells 70k of their skincare range for men

Paul Borg used his wife's skincare products cunningly after he had enough of his acne-prone skin

Paul Borg used his wife’s skincare products cunningly after he had enough of his acne-prone skin

An Australian couple who started their own skincare line for men’The skills’ now sell for over $70k worth of products every month.

Bernadette and Paul Borg started the skincare line to combat Paul’s personal skin problems after he secretly started using his wife’s products.

And since the launch of their men-oriented line, the family business has grown stronger and stronger, and the before and after photos from loyal customers prove that their formula works.

“Men love this because of its ability to get rid of dark circles,” which is really hard to do,” Bernadette told FEMAIL.

The skincare range has been picked up by Adore Beauty and by skin clinics across Australia, the latter being a point the couple is proud of – because professionals love their products too.

“It’s skincare made for ballers — it’s like that crazy skincare line that guys can do right, I can buy that and it’s not girly,” Bernadette said.

Before and after photos show how customers have seen massive improvements in their skin tone

Before and after photos show how customers have seen massive improvements in their skin tone

Before and after photos show how customers have seen massive improvements in their skin tone

The Skills Set is designed to look like a masculine product so that men feel comfortable with it

The Skills Set is designed to look like a masculine product so that men feel comfortable with it

The Skills Set is designed to look like a masculine product so that men feel comfortable with it

“It’s the man who goes to Culture Kings, but also the men with taste in hip-hop mixed with the entrepreneur,” she added.

The pair are delighted to be listed on Adore Beauty as the online beauty giant’s first men’s cosmeceutical skincare brand to be featured on the site.

“Since we are a predominantly female platform, we are of course very happy that they have been chosen by them as the first to go this way.”

Bernadette says the brand’s design and vibe are key to attracting customers.

The results they see after a few weeks of using the science-based formula are essential to maintain them.

The Skills line-up includes serum, face wash and a face mask that can also be used as a spot treatment.

The couple launched their company last November and Paul revealed that he had struggled with bad skin for 20 years.

“It’s the man who goes to Culture Kings, but also the men with taste in hip-hop mixed with the entrepreneur,” she added.

The products are designed to help men deal with their skin problems

The products are designed to help men deal with their skin problems

Men have shared their before and after photos and are happiest with the look of their dark circles

Men have shared their before and after photos and are happiest with the look of their dark circles

Men have shared their before and after photos and are happiest with the look of their dark circles

The 42-year-old noticed his skin was particularly bad after playing basketball, going to the gym or getting stressed – and as an active father of two, this wasn’t ideal.

When he was 38, he started using his wife’s products more and more because he didn’t feel comfortable seeking professional help in a skin clinic.

When his wife, Bernadette, discovered that he was stealing her products, they talked about his skin problems and discovered that there really was nothing on the market for men like Paul.

After two years of development, in collaboration with scientists, the couple launched their skincare range.

“Most men don’t go to the clinic to get skin care — this is something they can buy online, with a science-backed formula,” Bernadette said.

Before using skincare, Paul suffered from breakouts, especially when he was under stress

Before using skincare, Paul suffered from breakouts, especially when he was under stress

After using his own products his face is clear and he is confident

After using his own products his face is clear and he is confident

Before using skincare, Paul was prone to breakouts – especially when he was under stress (left in photo) after using his own products his face is clear and he is confident (right)

The pair teamed up, leveraging their marketing skills and connections in the cosmetics industry, to release their own products.

The pair teamed up, leveraging their marketing skills and connections in the cosmetics industry, to release their own products.

The pair teamed up, leveraging their marketing skills and connections in the cosmetics industry, to release their own products.

But it’s not just the formula that differs from the other skin care options available on the market.

The couple is super excited to release a product that men don’t have to hide.

“Why can’t it be kept in my backpack, we have something that reflects my lifestyle choice as a sportsman. Like a professional man,’ said Paul.

The couple used their skills and contacts in the marketing and beauty industry. They did everything for the new business itself, building the website, designing the packaging and developing the brand.

They pride themselves on their range which is clinically tested and also something that men will 'feel comfortable using'

They pride themselves on their range which is clinically tested and also something that men will 'feel comfortable using'

They pride themselves on their range which is clinically tested and also something that men will ‘feel comfortable using’

Paul leads a very active lifestyle, has two children, a full-time job and is now launching his skincare range - without pimples

Paul leads a very active lifestyle, has two children, a full-time job and is now launching his skincare range - without pimples

Paul leads a very active lifestyle, has two children, a full-time job and is now launching his skincare range – without pimples

The only outside help they had was their chemist who formulated the product and the manufacturers, based in Australia, who manufacture it to their specifications.

Their product first available on The Iconic and The Mistr as well as their own website.

In their first week on The Iconic, they sold 500 products.

“This was across all of our sales areas, but it shows we’re doing something right,” Bernadette said.

“This was in all our sales areas, but it shows that we are doing something right,” Bernadette said

WHAT DO THE PRODUCTS DO?

Anti-aging facial cleansing

The face wash cleanses, revitalizes and restores the skin of your face. It’s something that the couple says should be used on a daily basis.

Auto Correct Face Serum

This face wash is used to combat aging and brighten the face, it contains hyaluronic acid and collagen and should also be used daily.

detox day mask

This is a weekly skin care product but can be used up to three times a week. Paul says it’s great as a spot treatment for pimples

The couple are parents to two young girls, work full time and now have this business next door.

This amount of stress, especially combined with the pandemic fear, should cause Paul to break out.

But after more than a year of daily use, his skin is completely clear.

“When I turned 30, I felt like I had the skin of a 40-year-old. Now I’m 40 and my skin is like a 30-year-old’s,” he said.

The couple tried more than 20 drugstore products before coming up with the right formula.

.