Sandra Bullock and Ellen DeGeneres have filed a lawsuit against 100 companies for using their images to promote products without their permission.
The pair say they tried to fight the fight privately in the past year, but filed a lawsuit in Los Angeles on Wednesday.
The series lists the defendants as & # 39; John does 1 to 100 & # 39; because the couple does not know who is behind all ads or how many they are.
However, they hope that by filing a complaint, they can make discoveries and sue the guilty parties to hold them accountable.
They hope to expose the opaque & # 39; celebrity endorsement theft & # 39; industry that they say is using constellations or likeness online on fake media sites, to mislead consumers into signing up for monthly subscriptions for products they & # 39; 39; never heard of & # 39 ;.
They are not necessarily aimed at the products themselves, but at the affiliated marketers who lead customers to them.
Friends Sandra Bullock and Ellen DeGeneres, prosecute 100 unspecified companies in California
They give some examples of the products they claim to have been promoted using their likeness, including Bella Pelle Wrinkle Cream, Alessa Serum, Elliesse Serum, Lavish Skin Care, Life Cell Skin Care, Glovella.
Kim Kardashian West recently filed a similar lawsuit against a company that had used one of its selfies to promote its products online.
Bullock and DeGeneres lawyers want to track down the companies behind the alleged fraud.
Among the examples in the suit there is one, with an image of Ellen, with the corresponding quote: & # 39; I refuse to wear a lot of makeup and thanks to Elliesse Serum I don't have to.
& # 39; My skin has never looked so good and it looks younger than ten years ago. I like to wake up knowing that I don't have to bother covering my skin. & # 39;
Another, with an image of Bullock, says: & # 39; Sandra Bullock has disappeared. She will be missed by fans. Nobody ever thought it would end like this for Sandra & # 39; with a button underneath to encourage people & # 39; read more & # 39;. & # 39;
Another said: & # 39; Sandra even admitted that plastic surgeons are furious with her after she noticed a large decrease in patients. & # 39;
The 50-page lawsuit received by DailyMail.com on Wednesday reads: & # 39; Sandra Bullock and Ellen DeGeneres are internationally recognized and acclaimed film and television stars and celebrities.
Some ads scrupulously mimic remarkable and respected national TV shows and media such as Today, The New York Times and The Oprah Winfrey Network
This advertisement claims that Bullock promoted a skin care product on Ellen – a total production
These are some examples of false notes or stories that they say have appeared online to bring consumers to products without their say
THE PRODUCTS THAT SAY THEM ARE PROMOTED
Alessa anti-aging serum
Abella Mayfair Skincare
AmaBella Allure Cream
Atheno Skin Anti-aging Serum
Bella Radiance Face Cream
Bella Rose Rx
BioDerm Rx. Age Defy
Bella Pelle wrinkle cream
Christie Brinkley Authentic skin care
Forever Embrace Anti-Aging Serum
Immediate reconquest of 360 youth
Kra & # 39; Sa
Generous skin care
Laveaderm anti-aging serum
Life Cell Skincare
Luxury Derme Anti-aging cream
NeuBeauty Instant Beauty Secret
New Age skin serum
Revival beauty products
Revive Anti-Aging Cream
Skinception Instant Wrinkle reducer
& # 39; Together they join forces in this action to expose the Celebrity Endorsement Theft Industry, which hunts unsuspecting consumers, and exploits the names, images, likenesses, and characters of famous celebrities who are not authorized or compensated for such use. & # 39;
& # 39; Unfortunately, both Bullock and DeGeneres have repeatedly been the target of online scams, which tempt consumers and encourage them to purchase various beauty products and anti-aging products (collectively the & # 39; Beauty Products & # 39;) based on the fake confirmations from Bullock, DeGeneres and other celebrities.
Hoewel Although each of them, individually and through its representatives, has tried to stop these illegal activities, the nature of the opaque and incestuous Celebrity Endorsement Theft Industry makes it extremely difficult – these companies often change names, merge into and from formed entities in states that allow secrecy & # 39 ;, it says.
The lawsuit sheds light on the complex nature of online approval or fraud.
It works when an affiliated marketer creates a fake website, often made to look like a legitimate news site, where ads are placed by companies.
Every time a customer clicks on the advertisement and / or buys the product via that website, the marketer is paid by the company.
The majority of such online advertisements are legitimate, but some are not.
They've avoided the consequences by simply closing the fake media site and creating a new one when they are caught.
Bullock and DeGeneres say that the advertisements for which their images and images are used relate to beauty products.
In some cases, customers subconsciously sign up for a & # 39; free trial & # 39; by entering their credit card details, they are then billed every month and beauty subscriptions are issued that they did not want.
In other cases, they make a one-time purchase, but are then charged each month for the same product.
It is then a & # 39; deliberately confusing and cumbersome process to stop these allegations & # 39 ;, is the lawsuit.
These are some of the products that the couple say were sold with their image without their permission
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